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Publication
O surf como turismo de nichos: projetos surf house - um elemento dinamizador para o turismo na Praia da Amoreira
| Name: | Description: | Size: | Format: | |
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| 13.35 MB | Adobe PDF |
Authors
Abstract(s)
Portugal tem vindo a colocar-se nos principais destinos de surf da europa sendo mesmo
considerado um dos melhores a nível mundial. Dos vários locais para a prática desta
atividade em Portugal, o município de Aljezur, na região do Algarve e integrado no
Parque Natural do Sudoeste Alentejano e Costa Vicentina é detentor de caraterísticas
naturais únicas. Esta dissertação tem como principal objetivo o desenvolvimento da
proposta de uma surf house como elemento dinamizador da atividade turística,
especificamente do turismo de surf, na Praia da Amoreira. Simultaneamente pretende-se
analisar as potencialidades do concelho de Aljezur, para a prática de surf a nível
desportivo e turístico, bem como propor medidas para a valorização deste produto no
território e justificar o potencial da criação de um empreendimento com uma oferta
devidamente organizada. Foram realizadas sete entrevistas estruturadas, de forma a
recolher a opinião junto de peritos com experiência considerada relevante na área em
estudo. Deste processo identificaram-se as potencialidades do território no que se refere
à modalidade do surf e o seu contributo para o desenvolvimento da região, assim como
as vantagens da implementação de um projeto de turismo de surf na Costa Vicentina. Em
resultado desta análise, propõe-se o desenvolvimento de uma surf house, quer ao nível
da arquitetura e das instalações, quer na identificação do público-alvo, dos produtos e
serviços e das principais linhas para divulgação e promoção. Fundamenta-se neste
trabalho, que o turismo de surf se pode constituir como uma ferramenta para a
dinamização da atividade turística no geral e para o desenvolvimento local, da região do
estudo.
Portugal has been considered one of the main surfing destinations of Europe, even considered one of the best in the world. Of the numerous places to practice this activity in Portugal, the municipality of Aljezur in the region of Algarve, integrated in the Natural Park of Sudoeste Alentejano and Costa Vicentina, holds on unique natural features. The main objective of this thesis concerns the development of the proposal of a surf house as a dynamic element of tourism activity, specifically for the surf tourism, at Amoreira beach. Simultaneously we intend to analyse the potential of the municipality of Aljezur, for the practice of surf on sport and touristic levels, and propose measures to increase value of this product in the territory and also justify the creation of a potential business with a properly organized offer. Were performed seven structured interviews that were prepared in order to obtain the views from experts with experience considered relevant for the area under study. We identified the potential of the territory and the qualities of the same in regard of the surf activity and its contribution to local development, as well as the advantages of implementing a surf tourism project in Costa Vicentina. As a result of this analysis we propose the development of a surf house in terms of architecture and facilities in the determination of the target audience, products, services and key lines for diffusion and promotion. It is based on this work that surf tourism can contribute as an instrument for the promotion of the tourism activity in general and for the local development of the region in study.
Portugal has been considered one of the main surfing destinations of Europe, even considered one of the best in the world. Of the numerous places to practice this activity in Portugal, the municipality of Aljezur in the region of Algarve, integrated in the Natural Park of Sudoeste Alentejano and Costa Vicentina, holds on unique natural features. The main objective of this thesis concerns the development of the proposal of a surf house as a dynamic element of tourism activity, specifically for the surf tourism, at Amoreira beach. Simultaneously we intend to analyse the potential of the municipality of Aljezur, for the practice of surf on sport and touristic levels, and propose measures to increase value of this product in the territory and also justify the creation of a potential business with a properly organized offer. Were performed seven structured interviews that were prepared in order to obtain the views from experts with experience considered relevant for the area under study. We identified the potential of the territory and the qualities of the same in regard of the surf activity and its contribution to local development, as well as the advantages of implementing a surf tourism project in Costa Vicentina. As a result of this analysis we propose the development of a surf house in terms of architecture and facilities in the determination of the target audience, products, services and key lines for diffusion and promotion. It is based on this work that surf tourism can contribute as an instrument for the promotion of the tourism activity in general and for the local development of the region in study.
Description
Keywords
Turismo de nicho Turismo de natureza Turismo náutico Turismo de surf Costa Vicentina Niche tourism Nature tourism Nautical tourism Surf tourism