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Publication
Sustentabilidade em Hotelaria
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.67 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A grande ascensão da atividade turística ao longo das últimas décadas é um dos
fenómenos económicos, sociais e culturais mais notáveis de todos os tempos. Durante muitos
anos os agentes económicos do sector ignoraram os impactos ambientais desta atividade,
contudo, o crescimento expressivo que se tem verificado em conjunto com as alterações
climáticas, tornaram evidentes algumas sérias ameaças sociais, ambientais e culturais nos
destinos turísticos mais vulneráveis. A sustentabilidade na atividade turística e hoteleira é, por
isso, um fator determinante para o turismo atual e futuro, que deve ser estudada e utilizada
como fator de desenvolvimento e proteção ambiental. Este trabalho pretende aprofundar o
estudo da sustentabilidade em hotelaria, determinando quais as medidas sustentáveis mais
adotadas pelos hotéis de quatro estrelas da cidade de Lisboa e definindo os principais
obstáculos à implementação de novas medidas ecológicas. Através da aplicação da Matriz de
Sullivan concluiu-se que os departamentos com maior difusão e infusão de medidas ecofriendly
são a energia e o controlo do ar, e embora o principal obstáculo à adoção de novas
práticas ecológicas continue a ser o valor elevado de investimento, a falta de conhecimento
sobre as alternativas disponíveis e seu impacto na rotina do hotel, foi também evidente. Num
mundo que procura novos modelos de crescimento e desenvolvimento económico a grande
velocidade, a luta contra as alterações climáticas e a adoção de boas práticas sustentáveis não
é hoje em dia considerada apenas uma opção ou tendência, mas sim uma condição para a
sobrevivência e sucesso do sector hoteleiro.
The huge rise of tourism over the past decades is one of most remarkable phenomenon in the economic, social and cultural field. For many years the sector's economic agents ignored the environmental impacts of this activity, however, the significant growth that has been seen in conjunction with climate change, have made evident and some serious social, environmental and cultural threats in the most vulnerable tourist destinations. Sustainability in tourism and hotel activities is therefore a determining factor for the current and future tourism activity, which must be studied and used as development and environment protection factor. This work intends to deepen the study of sustainability in hospitality industry, determining which are the most sustainable measures adopted by the four star hotels in Lisbon and defining witch are the main obstacles to the implementation of new green practices. By applying the Sullivan matrix is concluded that the departments with greater diffusion and infusion of eco-friendly measures are energy and air control, and although the main obstacle to the adoption of new environmental practices seems to be the high value of initial investment, the lack of knowledge about available alternatives and their impact on hotel routine was also evident. In a world that is looking for new growth models and economic development at high speed, the fight against climate change and adoption of good sustainable practices is not only considered an option or trend, but rather a condition for the survival and success of hotel sector.
The huge rise of tourism over the past decades is one of most remarkable phenomenon in the economic, social and cultural field. For many years the sector's economic agents ignored the environmental impacts of this activity, however, the significant growth that has been seen in conjunction with climate change, have made evident and some serious social, environmental and cultural threats in the most vulnerable tourist destinations. Sustainability in tourism and hotel activities is therefore a determining factor for the current and future tourism activity, which must be studied and used as development and environment protection factor. This work intends to deepen the study of sustainability in hospitality industry, determining which are the most sustainable measures adopted by the four star hotels in Lisbon and defining witch are the main obstacles to the implementation of new green practices. By applying the Sullivan matrix is concluded that the departments with greater diffusion and infusion of eco-friendly measures are energy and air control, and although the main obstacle to the adoption of new environmental practices seems to be the high value of initial investment, the lack of knowledge about available alternatives and their impact on hotel routine was also evident. In a world that is looking for new growth models and economic development at high speed, the fight against climate change and adoption of good sustainable practices is not only considered an option or trend, but rather a condition for the survival and success of hotel sector.
Description
Keywords
Turismo Hotelaria Sustentabilidade Boas oráticas sustentáveis Conhecimento Difusão Infusão Matriz de Sullivan Eco-friendly