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Variáveis subjacentes à escolha do mestrado na área de Gestão na Universidade Europeia
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Advisor(s)
Abstract(s)
O ensino superior é um mercado em crescente competitividade devido a uma maior
concorrência.
No sentido de ganhar vantagem, cada Instituição de Ensino Superior (IES), deve
identificar quais as variáveis fundamentais que influenciam, a captação e a fidelização
de alunos.
Cada IES, ao identificar as variáveis mais relevantes e valorizadas pelos estudantes que
frequentam as diversas formações, poderá posteriormente desenvolver uma estratégia
eficiente para cada formação.
Em suma, convém que as Instituições de Ensino Superior definam estratégias que
englobem todas as variáveis e que essas estratégias sejam focadas em compreender as
expetativas e necessidades dos estudantes.
Este estudo foca-se nas expetativas e motivações dos alunos e ex-alunos do Mestrado na
área de Gestão e Estratégia Empresarial na Universidade Europeia (UE), aquando da
sua escolha em frequentar esta formação.
Higher education is a market increasingly competitive due to the large number of possibilities to choose a formation. In order to gain advantage, each Higher Education Institution (HEI) should identify the key variables influencing the uptake and retention of students. Each HEI should identify the most relevant variables valued by students attending the different formations. The HEI can later develop an efficient strategy for each formation. In short, it is appropriate that the Higher Education Institutions define strategies in order to target all variables and that those strategies are focused on understanding the expectations and needs of students. This study focuses on the expectations and motivations of students and former students of the Master in Management and Business Strategy area at the Universidade Europeia (UE), in the moment of choosing to attend this formation.
Higher education is a market increasingly competitive due to the large number of possibilities to choose a formation. In order to gain advantage, each Higher Education Institution (HEI) should identify the key variables influencing the uptake and retention of students. Each HEI should identify the most relevant variables valued by students attending the different formations. The HEI can later develop an efficient strategy for each formation. In short, it is appropriate that the Higher Education Institutions define strategies in order to target all variables and that those strategies are focused on understanding the expectations and needs of students. This study focuses on the expectations and motivations of students and former students of the Master in Management and Business Strategy area at the Universidade Europeia (UE), in the moment of choosing to attend this formation.
Description
Keywords
Ensino Superior Mestrado Universidade Europeia Cultura organizacional Motivação Reputação Tratado de Bolonha Qualidade no ensino