Loading...
Publication
Design value journey – O valor, criação e gestão de um departamento de design de experiência numa organização orientada à engenharia
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.33 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A expansão do design de experiência tem levado empresas não
orientadas ao design, a formarem equipas internas de designers
para responder às necessidades dos seus clientes, nomeadamente
grandes organizações de engenharia. Apesar do seu crescimento,
o valor do design continua a ser difícil de ser entendido e encontra
alguns obstáculos na sua criação e gestão. Nesse sentido, a
presente investigação, baseia-se num caso de estudo, entrevistas e
questionários realizados numa empresa de consultoria de
engenharia, e procura analisar o valor do design percecionado
pelas equipas de engenharia, bem como, consolidar e estruturar o
conhecimento adquirido na criação e gestão de uma equipa de
design numa organização desta natureza. O estudo permitiu
concluir que, existe pouco investimento tanto financeiro, como
estratégico para promover as práticas e gestão de design e
consequentemente o valor gerado pela colaboração entre as
equipas. A comunicação é apontada como uma barreira, que
poderá ser derrubada com uma colaboração mais próxima entre as
equipas e pela divulgação de casos de sucesso pela organização.
The expansion of experience design has led non-design-oriented companies to form in-house designers’ teams to respond to the needs of their customers, namely large engineering organizations. Despite its growth, the value of design remains difficult to understand and faces some obstacles in its creation and management. In that way, the present investigation is based on a case study, interviews and questionnaires carried out in an engineering consulting company and seeks to analyze the value of design perceived by engineering teams, as well as to consolidate and structure the knowledge acquired in creating and management of a design team in an organization of this nature. The study allowed us to conclude that there is short investment, both financial and strategic, to promote design practices and management and consequently the value generated by collaboration between teams. Communication is seen as a barrier, which can be broken down with closer collaboration between teams and the dissemination of success stories by the organization.
The expansion of experience design has led non-design-oriented companies to form in-house designers’ teams to respond to the needs of their customers, namely large engineering organizations. Despite its growth, the value of design remains difficult to understand and faces some obstacles in its creation and management. In that way, the present investigation is based on a case study, interviews and questionnaires carried out in an engineering consulting company and seeks to analyze the value of design perceived by engineering teams, as well as to consolidate and structure the knowledge acquired in creating and management of a design team in an organization of this nature. The study allowed us to conclude that there is short investment, both financial and strategic, to promote design practices and management and consequently the value generated by collaboration between teams. Communication is seen as a barrier, which can be broken down with closer collaboration between teams and the dissemination of success stories by the organization.
Description
Keywords
Gestão de design Práticas de design Design de experiência Organizações de engenharia Valor do design Equipas de design