Loading...
Publication
Influência das Redes Sociais na Escolha de Empresas de Animação Turística: Caso Boost - Urban Thrills
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.8 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este estudo foi realizado abrangendo a área do Marketing Digital e do Turismo, mais especificamente procurando identificar a influência que as redes sociais têm no processo de decisão de escolha de empresas por parte dos consumidores. Este estudo retracta conceitos variados, tais como o Turismo em Portugal, o impacto do Turismo na sociedade, as redes sociais e a importância das redes sociais para as estratégias de marketing das empresas. O principal objectivo deste trabalho é perceber de que forma as redes sociais influenciam (na perspectiva dos consumidores) a seleção de empresas de animação turística nas suas viagens.
Foi usada como referência a empresa Boost - Urban Thrills, que é uma empresa que concilia projectos inovadores de animação turística, meios de transporte alternativos e tecnologia. De modo a proporcionar a melhor experiência possível aos seus clientes.
A fim de realizar este estudo foi usada uma metodologia qualitativa, que se baseou na realização de uma entrevista aos clientes da Boost - Urban Thrills.
This study was carried out covering the Digital Marketing and Tourism area, more specifically the influence social media has on the decision making process of companies from the consumers. This study portrays varied concepts such as tourism in Portugal, the impact of tourism on our society, the importance of social networks and its value for business marketing strategies. The main objective of this study is to understand how social networks influence consumers in choosing which tourist animation companies to elect in their travels. Boost - Urban Thrills, was used as a reference as it is a company that develops innovative tourist animation projects, alternative means of transportation as well as technology in order to give a worthier experience to its customers. In order to conduct this study a qualitative methodology was used, which was based on the realization of a interview for Boost - Urban Thrills costumers.
This study was carried out covering the Digital Marketing and Tourism area, more specifically the influence social media has on the decision making process of companies from the consumers. This study portrays varied concepts such as tourism in Portugal, the impact of tourism on our society, the importance of social networks and its value for business marketing strategies. The main objective of this study is to understand how social networks influence consumers in choosing which tourist animation companies to elect in their travels. Boost - Urban Thrills, was used as a reference as it is a company that develops innovative tourist animation projects, alternative means of transportation as well as technology in order to give a worthier experience to its customers. In order to conduct this study a qualitative methodology was used, which was based on the realization of a interview for Boost - Urban Thrills costumers.
Description
Keywords
Turismo Redes Sociais User Generated Content Social Media Marketing TripAdvisor