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The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania

dc.contributor.authorArdelean, Viorel Petru
dc.contributor.authorGeantă, Vlad Adrian
dc.contributor.authorDulceanu, Corina
dc.contributor.authorBulzan, Claudiu
dc.contributor.authorBrito-Costa, Sónia
dc.contributor.authorFurtado, Guilherme Eustáquio
dc.contributor.authorGomes, Ricardo
dc.contributor.authorMartins, Fernando Manuel Lourenço
dc.contributor.authorCampos, Francisco
dc.date.accessioned2026-02-20T16:24:16Z
dc.date.available2026-02-20T16:24:16Z
dc.date.issued2024-12-13
dc.description.abstractFitness instructors play an essential role in fitness services, as they require both technical and interpersonal skills. A good image of a fitness instructor can be defined as having a pleasant appearance and good presentation in terms of hygiene and/or clothing used, which is appropriate for the context and characteristics of the participants. Their image significantly influences participants’ perceptions and satisfaction. The objective of this study was to conduct a comparative analysis between Romania and Portugal regarding the quality of services offered within group fitness classes, focusing on instructors. It involved 133 group fitness instructors and 210 participants from Romania and Portugal. An adaptation of the Szumilewicz questionnaire was used to assess the importance of the different attributes of the fitness instructor’s image. Statistical analyses included descriptive statistics, t-tests, and effect size to compare perceptions between countries and groups. Romanian instructors and participants generally attributed more importance to the fitness instructor’s image compared to their Portuguese counterparts. Significant differences were found in attributes like physical fitness, technical execution, and communication. Instructors tended to overestimate the importance of their image compared to participants. The fitness instructor’s image is crucial in determining participant satisfaction and the perceptions of service quality. The innovative aspect of this study lies in its intercultural comparison, which highlights how cultural context influences the perception of a fitness instructor’s attributes, such as physical fitness, technical execution, and communication. The practical application of these findings lies in the suggestion that fitness professionals should tailor their approach, balancing technical skills and interpersonal communication to align with the cultural expectations of their participants. This culturally sensitive approach is essential for enhancing participant satisfaction and improving the overall quality of fitness services.eng
dc.identifier.citationArdelean, V. P., Geantă, V. A., Dulceanu, C., Bulzan, C., Brito-Costa, S., Furtado, G. E., Gomes, R., Martins, F., & Campos, F. (2024). The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania. Behavioral Sciences, 14(12), 1199. https://doi.org/10.3390/bs14121199
dc.identifier.doi10.3390/bs14121199
dc.identifier.issn2076-328X
dc.identifier.urihttp://hdl.handle.net/10400.26/61809
dc.language.isoeng
dc.peerreviewedyes
dc.publisherMDPI AG
dc.relationU IDB/50008/2020
dc.relationUIDB/05198/2020
dc.relation.ispartofBehavioral Sciences
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectfitness instructors’ image
dc.subjectcustomer satisfaction
dc.subjectcross-cultural comparison
dc.subjectfitness industry perception
dc.subjectfitness health
dc.titleThe Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romaniaeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage12
oaire.citation.issue12
oaire.citation.startPage1
oaire.citation.titleBehavioral Sciences
oaire.citation.volume14
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameGomes
person.familyNameMartins
person.familyNameCampos
person.givenNameRicardo
person.givenNameFernando Manuel Lourenço
person.givenNameFrancisco
person.identifier1146218
person.identifier0000000070715256
person.identifier.ciencia-idB81F-157E-40DE
person.identifier.ciencia-id8512-5BB4-6DFD
person.identifier.ciencia-id8410-124A-C9F4
person.identifier.orcid0000-0003-2310-1560
person.identifier.orcid0000-0002-1812-2300
person.identifier.orcid0000-0003-1990-0589
person.identifier.ridM-5783-2018
person.identifier.ridAAK-6934-2020
person.identifier.scopus-author-id57206486165
person.identifier.scopus-author-id57217191490
relation.isAuthorOfPublicationc751bc04-22e7-4ca8-a4f7-add4bd4671b8
relation.isAuthorOfPublication805fc13a-0e76-4f11-9d4c-0dc177f8145c
relation.isAuthorOfPublication907dc4fe-3bfa-455d-82db-55d6b488316b
relation.isAuthorOfPublication.latestForDiscoveryc751bc04-22e7-4ca8-a4f7-add4bd4671b8

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