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Publication
Presença Templária em Tomar: Proposta para a Criação de um Centro Interpretativo
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| 5.72 MB | Adobe PDF |
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Abstract(s)
O turismo, enquanto atividade em constante crescimento, assiste a uma progressiva
competitividade no seu mercado, exigindo dos destinos uma procura pela diferenciação.
Torna-se necessário pensar produtos capazes de oferecer ao turista uma experiência,
autêntica, longe de um turismo supérfluo. Este estudo analisa as variáveis que têm
caracterizado a promoção da cidade de Tomar, enquanto destino turístico, ao realçar a
incapacidade de valorização do seu legado templário em todo o seu conjunto. Assim,
procedeu-se à análise do património material e imaterial, como o Convento de Cristo, a igreja
de Santa Maria dos Olivais e a Festa dos Tabuleiros, enquanto marcos da presença templária
e representativos da identidade do destino turístico. Neste sentido, a interpretação do
património apresenta uma oportunidade para o delineamento de um produto turístico atento
às necessidades do seu público, incluindo turistas e a comunidade envolvente. O objetivo
principal do estudo foi, desta forma, a delineação do planeamento interpretativo para a
criação de um Centro Interpretativo Tomar Templário, pretendendo vir a ser um produto
turístico capaz de promover a experiência da verdadeira terra templária, através da
interpretação do património templário.
Tourism, as a constantly growing activity, assumes a progressive competitiveness in its market, demanding, from the destinations, a search for differentiation. It is necessary to think of products capable of offering the tourist an authentic experience, far from a superfluous tourism. This study aimed to analyse the variables, which have characterized the promotion of the city of Tomar as a tourist destination, by highlighting the inability to valorise its Templar legacy throughout. Thus we proceeded to the analysis of the tangible and intangible heritage, such as the Convent of Christ, the church of Santa Maria dos Olivais and the Festa dos Tabuleiros, as landmarks of the Templar presence, representative of the identity of the tourist destination. In this sense, the interpretation of heritage presents an opportunity for the design of a tourism product that is inclusive of the needs of its public, which includes tourists and the surrounding community. The main objective of the study was the delineation of the interpretative planning for the creation of an Interpretive Centre, intending to become a tourist product capable of promoting the experience of the true Templar land, through the interpretation of the Templar heritage.
Tourism, as a constantly growing activity, assumes a progressive competitiveness in its market, demanding, from the destinations, a search for differentiation. It is necessary to think of products capable of offering the tourist an authentic experience, far from a superfluous tourism. This study aimed to analyse the variables, which have characterized the promotion of the city of Tomar as a tourist destination, by highlighting the inability to valorise its Templar legacy throughout. Thus we proceeded to the analysis of the tangible and intangible heritage, such as the Convent of Christ, the church of Santa Maria dos Olivais and the Festa dos Tabuleiros, as landmarks of the Templar presence, representative of the identity of the tourist destination. In this sense, the interpretation of heritage presents an opportunity for the design of a tourism product that is inclusive of the needs of its public, which includes tourists and the surrounding community. The main objective of the study was the delineation of the interpretative planning for the creation of an Interpretive Centre, intending to become a tourist product capable of promoting the experience of the true Templar land, through the interpretation of the Templar heritage.
Description
Keywords
Turismo Património cultural Interpretação do património Templários Centro interpretativo