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How to communicate dreams and ambitions in e-commerce

2020-02Dissertação de mestrado Acesso restrito
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dc.contributor.advisorDutschke, Georg
dc.contributor.authorViegas, Lucas André Neto de Pompeia
dc.date.accessioned2020-06-03T09:55:12Z
dc.date.available2020-06-03T09:55:12Z
dc.date.issued2020-02
dc.description.abstractOnline shopping is one of the most popular internet activities globally with 20% of the total turnover of brands is from e-commerce sales. With this popularity, customers are searching for a more realistic approach from brands, something that they can relate to their lives. Luxu- ry brands are know for selling dreams to their customers through their products in their stores, also some non-luxury brands are applying the same concept to their businesses, but how can they communicate it online? In this research, the concept of Dreams and Ambitions was an- alysed in multiple factors applied to E-commerce, and through multiple surveys. A conceptual model was created to help any brand communicate their Dreams and Ambitions in e-com- merce. In addition, it was also verified what are the fundamental factors of e-commerce. The Power of Dreams and Ambitions: How to communicate them online?pt_PT
dc.identifier.tid202484262pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.26/32472
dc.language.isoengpt_PT
dc.subjectDreams and ambitionspt_PT
dc.subjectOnline shoppingpt_PT
dc.subjectBrand attachmentpt_PT
dc.subjectMaster thesispt_PT
dc.titleHow to communicate dreams and ambitions in e-commercept_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsclosedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.grantorInstituto de Arte, Design e Empresa - Universitário
thesis.degree.nameGestão do Designpt_PT

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IADE-U – Dissertações de Mestrado