Loading...
Publication
Inovação social, sustentabilidade e identidade visual: estudos gráficos e de comunicação da marca do ID:CoLab
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 82.44 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
De acordo com muitos autores contemporâneos, o nosso planeta está atualmente em crise, tanto a nível social, económico como ambiental. O uso exaustivo de recursos naturais e a perceção, pouco clara, das consequências de tais práticas fizeram emergir problemas que outrora não equacionávamos para o nosso futuro. O ritmo acelerado da mudança exige que os designers se comprometam com novas práticas para o futuro, contribuindo, de forma positiva, para a sua construção.
Por essa mesma razão, no âmbito deste trabalho de mestrado, foi promovida uma investigação, de natureza aplicada e que se materializou num projeto de identidade visual, onde foram levantadas algumas questões em relação ao papel do designer na sociedade e à forma como este pode promover um estilo de vida mais sustentável.
A partir de conceitos como a sustentabilidade, inovação ou empreendedorismo social e com o intuito de desenvolver um conjunto de estudos visuais que permitissem criar, de forma sustentada e validada, a marca para o ID:CoLab - laboratório de investigação da UNIDCOM/IADE e, a partir dela, melhor promover estes conceitos e práticas junto dos seus stakeholders e da sociedade em geral.
Seguindo uma metodologia de investigação mista, não interventiva, por análise de casos de estudo, e interventiva, pela criação do projeto visual para o ID:CoLab, os resultados pretendidos para esta investigação, com base nos estudos na área do Design Visual e do Branding, foram alcançados.
According to many contemporary authors, our planet is currently in crisis, both socially, economically and environmentally. The exhaustive use of natural resources and the unclear perception of the consequences of such practices give rise to problems that once were not considered for our future. The rapid pace of change requires designers to commit to new practices for the future, contributing positively to its construction. For the same reason, in the scope of this master's research work, an investigation of applied nature was promoted, which materialized in a visual identity project. Some questions were raised regarding the role of the designer in society and how he can promote a more sustainable lifestyle. Concepts such as sustainability, innovation or social entrepreneurship were explored in order to develop a set of visual studies that could create, in a sustainable and validated way, the brand for ID: CoLab - research laboratory of UNIDCOM / IADE. This project, envisioned a better promotion of these concepts and practices among its stakeholders and the society in general. Following a mixed research methodology, non-interventional, by case study analysis, and interventional, by creating the visual project for ID: CoLab, the intended results for this research, based on studies in the field of Visual Design and Branding, were achieved.
According to many contemporary authors, our planet is currently in crisis, both socially, economically and environmentally. The exhaustive use of natural resources and the unclear perception of the consequences of such practices give rise to problems that once were not considered for our future. The rapid pace of change requires designers to commit to new practices for the future, contributing positively to its construction. For the same reason, in the scope of this master's research work, an investigation of applied nature was promoted, which materialized in a visual identity project. Some questions were raised regarding the role of the designer in society and how he can promote a more sustainable lifestyle. Concepts such as sustainability, innovation or social entrepreneurship were explored in order to develop a set of visual studies that could create, in a sustainable and validated way, the brand for ID: CoLab - research laboratory of UNIDCOM / IADE. This project, envisioned a better promotion of these concepts and practices among its stakeholders and the society in general. Following a mixed research methodology, non-interventional, by case study analysis, and interventional, by creating the visual project for ID: CoLab, the intended results for this research, based on studies in the field of Visual Design and Branding, were achieved.
Description
Keywords
Design visual Identidade visual Marca Inovação social Empreendedorismo social Sustentabilidade Projeto de mestrado