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Publication
Estratégia Empresarial sob o Prisma da Teoria da Complexidade
| Name: | Description: | Size: | Format: | |
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| 2.7 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Esta dissertação de mestrado tem como principal objetivo elaborar um modelo de delineação da estratégica empresarial sob o prisma da Teoria da Complexidade, para posterior verificação da sua adequação a uma empresa do setor das telecomunicações.
Nesse sentido, a introdução refere que o estudo e a estratégia de uma empresa deverá ser sempre o todo e as partes, e, portanto, nem só o todo, nem só as partes.
A problemática reside no facto de muitas das empresas atualmente continuarem a aplicar modelos desenvolvidos em épocas distintas da atual, e, portanto, com influência nos resultados.
Deste modo a proposta de efetuar o processo de análise, decisão e implementação da estratégia empresarial sob o prisma da Teoria da Complexidade afigura-se pertinente, pois ela aplica-se a sistemas complexos.
Para tal foi verificado como as empresas podem ser consideradas sistemas complexos e adaptativos, para posteriormente aferir da pertinência e mais-valia da aplicação da Teoria da Complexidade à estratégia empresarial.
Nesse sentido foi elaborado com base na revisão de literatura um modelo próprio de análise, decisão e implementação da estratégia com base na Teoria da Complexidade.
A metodologia de estudo é qualitativa, consubstanciando a mesma num estudo de caso na empresa Altice Portugal por via de entrevistas ao Presidente Executivo e à Diretora de Recursos Humanos.
Concluo que a Teoria da Complexidade é passível de ser aplicada às empresas, que a sua aplicação à estratégia empresarial, apresenta vantagens face aos modelos tradicionais e que a Altice Portugal incorpora maioritariamente os princípios/conceitos da Teoria da Complexidade.
This master's thesis has as main objective to elaborate a model for delineation the business strategy under the perspective of complexity theory, for later verification of its suitability to a company in the telecommunications sector. In this sense, the introduction refers that the study and strategy of a company should always be the whole and the parts, and therefore not only the whole, not only the parts. The problem is that many of the companies currently continue to apply models developed in different times from the current one, and therefore with influence on results. Thus, the proposal to carry out the process of analysis, decision, and implementation of the business strategy from the perspective of complexity theory is relevant, as it applies to complex systems. For this, it was verified how companies can be considered complex and adaptive systems, in addition to assessing the relevance and added value of complexity theory application to business strategy. In this sense, a model of analysis, decision and implementation of the strategy based on complexity theory was elaborated based on the review literature. The study methodology is qualitative, embodying it in a case study at Altice Portugal and through interviews with the Executive President and the Director of Human Resources. I conclude that the Complexity Theory can be applied to companies, that its application to business strategy, has advantages over traditional models and that Altice Portugal mainly incorporates the principles/concepts of complexity theory.
This master's thesis has as main objective to elaborate a model for delineation the business strategy under the perspective of complexity theory, for later verification of its suitability to a company in the telecommunications sector. In this sense, the introduction refers that the study and strategy of a company should always be the whole and the parts, and therefore not only the whole, not only the parts. The problem is that many of the companies currently continue to apply models developed in different times from the current one, and therefore with influence on results. Thus, the proposal to carry out the process of analysis, decision, and implementation of the business strategy from the perspective of complexity theory is relevant, as it applies to complex systems. For this, it was verified how companies can be considered complex and adaptive systems, in addition to assessing the relevance and added value of complexity theory application to business strategy. In this sense, a model of analysis, decision and implementation of the strategy based on complexity theory was elaborated based on the review literature. The study methodology is qualitative, embodying it in a case study at Altice Portugal and through interviews with the Executive President and the Director of Human Resources. I conclude that the Complexity Theory can be applied to companies, that its application to business strategy, has advantages over traditional models and that Altice Portugal mainly incorporates the principles/concepts of complexity theory.
Description
Keywords
Complexidade Estratégia Modelo Sistema Telecomunicações