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A importância dos eventos no desenvolvimento turístico-cultural de cidades de média dimensão - Study case: Coimbra 2003, capital da cultura
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Advisor(s)
Abstract(s)
Este projecto de investigação vai focar a sua grande área nos megaeventos e o desenvolvimento
turístico- cultural de cidades de média dimensão, demonstrando a ligação existente entre ambos
e os benefícios que podem gerar com a sua junção. Esta área mais abrangente pretenderá
abordar os eventos de grande notoriedade (nomeadamente o facto de a cidade de Coimbra ter
sido nomeada capital da cultura em 2003) e os benefícios que estes geram (com o
desenvolvimento turístico-cultural da cidade de Coimbra).
Neste contexto, também será estudado com maior detalhe a importância do turismo e da cultura
em cidades de média dimensão (tendo como estudo de caso a cidade de Coimbra) assim como
as novas tendências das cidades e indústrias criativas. A área específica do projecto dedica-se à
análise do modelo de desenvolvimento turístico-cultural da cidade de Coimbra (desde a sua
nomeação como Capital da Cultura em 2003 até aos dias de hoje), como já tinha sido referido
anteriormente. Como tal, este tipo de análise pretende aferir mais pormenorizadamente o
conjunto de recursos turísticos e culturais que foram criados e/ ou dinamizados desde o ano
2003 até aos dias de hoje, o impacto que tiveram e têm na cidade, na comunidade local e nos
turistas que a visitam. Assim, numa fase final será possível concluir até que ponto o evento
enumerado, foi de facto, importante e vantajoso para a cidade de Coimbra (no que diz respeito
ao sector turístico e cultural).
Por fim, o estudo de caso analisa a vertente turístico-cultural da cidade de Coimbra pós ano
2003. Desta forma, será possível analisar toda a oferta turística e cultural que foi criada no ano
2003, e aquela que actualmente, existe.
Como instrumentos de investigação foram seleccionados os inquéritos por questionário junto da
comunidade coimbrã, as entrevistas realizadas a algumas das entidades de referência na área do
turismo e da cultura da cidade de Coimbra no ano de 2003 e no presente ano, estabelecendo uma
comparação entre ambos os períodos; o levantamento de dados estatísticos das duas vertentes já
referidas e por fim a análise de jornais referentes ao evento (pré, durante e pós).
Esta escolha da cidade de Coimbra justifica-se em primeiro lugar pela notoriedade, simbolismo
e antiguidade da cidade e em segundo lugar pelo desenvolvimento turístico-cultural que se tem
verificado nos últimos anos motivado, em parte, pela realização de eventos de grande
notoriedade. Como tal, pensa-se que será a opção mais indicada e viável para o estudo e análise
da temática do projecto de investigação.
Concluindo, o projecto pretende estudar e desenvolver a ligação existente entre os megaeventos
e o desenvolvimento turístico-cultural de cidades de média dimensão (cidade de Coimbra)
pretendendo demonstrar as vantagens e as desvantagens destes, para posteriormente desenvolver
um conjunto de ideias estratégicas que potenciem essas oportunidades e que combatam essas
ameaças.
The present investigation project will focus primarily on large scale events and touristic and cultural development of medium size cities. We will show the existing relationship between both and the potential benefits of jointly conducting them. This broader area of investigation will look at very notorious events (particularly for the fact that Coimbra was named culture capital in 2003) and the benefits derived from them (touristic and cultural development of Coimbra). Within this framework and having Coimbra as case study, we will analyze in greater detail the importance that tourism and culture have in medium size cities as well as the new tendencies of creative cities and industries. This specific project’s area is dedicated to the analysis of the touristic and cultural development model of Coimbra (since its nomination as culture capital in 2003 until now), as previously stated. As such, it is intended to ascertain in detail which touristic and cultural resources were created and/or streamlined since 2003 until nowadays, their impact on the city and local community as well as in the tourist that visit. Therefore, at the end of the project it will be possible to reach a conclusion on the extension and importance of the referred event in Coimbra (in the touristic and cultural sector). Finally, this case study will look into Coimbra’s touristic and cultural dimension after 2003, enabling us to check which touristic and cultural offer was there in 2003 and the one that nowadays exists. As investigation tools, we performed a selection of questionnaires filled in by Coimbra’s community, conducted interviews to some of the city’s leading entities in the tourist and culture sectors in 2003 and in the present year (establishing a comparison between both periods of time), assembled statistical data of both tourism and culture and analysed newspapers concerning the event (before, during and after it). The choosing of the city of Coimbra is justified not only by its notoriety, symbolism and antiquity but also for the touristic and cultural development that has been taking place in recent years, mostly by the organization of events of big notoriety. In light of these reasons, we think this is the most indicated and viable case study option for the present project. By way of conclusion, this project’s goal is to study and develop the existing connection between large scale events and touristic and cultural development of medium size cities. We seek to demonstrate its advantages and disadvantages so that we are capable of developing an analysis model that is able to potentiate the opportunities and to oppose the threats that might occur.
The present investigation project will focus primarily on large scale events and touristic and cultural development of medium size cities. We will show the existing relationship between both and the potential benefits of jointly conducting them. This broader area of investigation will look at very notorious events (particularly for the fact that Coimbra was named culture capital in 2003) and the benefits derived from them (touristic and cultural development of Coimbra). Within this framework and having Coimbra as case study, we will analyze in greater detail the importance that tourism and culture have in medium size cities as well as the new tendencies of creative cities and industries. This specific project’s area is dedicated to the analysis of the touristic and cultural development model of Coimbra (since its nomination as culture capital in 2003 until now), as previously stated. As such, it is intended to ascertain in detail which touristic and cultural resources were created and/or streamlined since 2003 until nowadays, their impact on the city and local community as well as in the tourist that visit. Therefore, at the end of the project it will be possible to reach a conclusion on the extension and importance of the referred event in Coimbra (in the touristic and cultural sector). Finally, this case study will look into Coimbra’s touristic and cultural dimension after 2003, enabling us to check which touristic and cultural offer was there in 2003 and the one that nowadays exists. As investigation tools, we performed a selection of questionnaires filled in by Coimbra’s community, conducted interviews to some of the city’s leading entities in the tourist and culture sectors in 2003 and in the present year (establishing a comparison between both periods of time), assembled statistical data of both tourism and culture and analysed newspapers concerning the event (before, during and after it). The choosing of the city of Coimbra is justified not only by its notoriety, symbolism and antiquity but also for the touristic and cultural development that has been taking place in recent years, mostly by the organization of events of big notoriety. In light of these reasons, we think this is the most indicated and viable case study option for the present project. By way of conclusion, this project’s goal is to study and develop the existing connection between large scale events and touristic and cultural development of medium size cities. We seek to demonstrate its advantages and disadvantages so that we are capable of developing an analysis model that is able to potentiate the opportunities and to oppose the threats that might occur.
Description
Keywords
eventos desenvolvimento turismo cultura events development tourism culture