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Abstract(s)
O Marketing tem vindo a crescer e a ter um papel fulcral no sucesso de qualquer marca ou empresa nos últimos tempos
Este Relatório de estágio assenta nessa mesma importância crescente do Marketing Digital, do Marketing Inbound e, essencialmente, do Marketing de Conteúdo.
Inicialmente foi criada a base teórica, de forma a explicar as origens do Marketing, passando para os diferentes tipos de Marketing e para o Marketing de Conteúdo.
Seguiu-se a explicação mais detalhada da parte prática, para mais facilmente explicar os processos desenvolvidos e para completar as tarefas que foram sendo sugeridas durante o período de estágio.
Marketing has been growing and as had an important role of any brand or company in recent times. This internship report is based on the importance, continuously increasing of Digital Marketing, Inbound Marketing and, essentially, Content Marketing. Initially, this report starts with the basic theory of Marketing, its origins, then moving on to different types of Marketing and then describing Content Marketing in a more detail way, to more easily explain the processes applied to perform the tasks that were suggested during the internship period.
Marketing has been growing and as had an important role of any brand or company in recent times. This internship report is based on the importance, continuously increasing of Digital Marketing, Inbound Marketing and, essentially, Content Marketing. Initially, this report starts with the basic theory of Marketing, its origins, then moving on to different types of Marketing and then describing Content Marketing in a more detail way, to more easily explain the processes applied to perform the tasks that were suggested during the internship period.
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Keywords
Conteúdo Digital Marketing Comunicação Design 4.0 Publicidade Media Imobiliário Reputação Relatório de estágio