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Um dos grandes desafios para a valorização de Portugal como destino cultural, assenta na
agregação de toda a oferta que o nosso país apresenta. A música, por tudo aquilo que representa
para o nosso país, apresenta as características certas para se tornar num elo de ligação entre a
cultura e as pessoas.
Nos últimos anos assistimos a uma alteração do consumo de música através de aplicações que
emergiram e que alcançaram o seu espaço na sociedade moderna. Paralelamente, temos
presenciado no nosso país a um aumento de concertos e espetáculos ao vivo, número de
espectadores e de receitas de bilheteira, gerando receitas em torno dos 70 000 000 de euros.
Beneficiando da experiência e conhecimento na área musical, este projeto visa desenvolver uma
aplicação mobile que funcione como agregador de toda a informação relativa a espetáculos
musicais ao vivo na área de Lisboa. Na base da construção do Plano de Negócios foi utilizado
o programa FINICIA do Instituto de Apoio às Pequenas e Médias Empresas e à Inovação
(IAPMEI) que revelou todas as conjeturas necessárias à sua realização e implementação.
Os indicadores de validade do projeto, recolhidos através do questionário online com base no
método Delphi, comprovaram a relevância da criação de uma aplicação mobile focada na área
da música em Lisboa. De acordo com os indicadores de viabilidade utilizados neste projeto,
nomeadamente a Taxa Interna de Rendibilidade (TIR), o Valor Atual Líquido (VAL) e o
Período de Payback, foi possível determinar que o mesmo é economicamente viável.
One of the major challenges to the promotion of Portugal as a cultural destination is the aggregation of everything our country may offer. Music, due to everything it represents to our country, has the right features to become a link between culture and people. Over the last years we have observed an alteration in music’s consumption through applications that emerged and reached its space in the modern society. In parallel we have witnessed – in our country – an increase of the number of concerts, live shows and its spectators. The revenue generated through these activities has also increased and is currently estimated in the amount of € 70 000 000,00. Benefiting from the experience and knowledge in the music field, this project aims to develop a mobile application that works as an aggregator of all the information related to musical shows that occur in Lisbon. The project’s business plan was developed through the FINICIA program (of the Institute of Support to Small and Medium Enterprises and Innovation - IAPMEI), which has showed to observe all the necessary conjectures to the achievement and implementation of the project. All the project’s validity indicators collected through an online questionnaire based on the Delphi method have proved the importance of creating a mobile application focused in the music field, for Lisbon. In accordance with the feasibility indicators used, namely the internal rate of return (IRR), the net present value (NPV) and the Payback Period, it has been possible to ascertain the financial viability of this project.
One of the major challenges to the promotion of Portugal as a cultural destination is the aggregation of everything our country may offer. Music, due to everything it represents to our country, has the right features to become a link between culture and people. Over the last years we have observed an alteration in music’s consumption through applications that emerged and reached its space in the modern society. In parallel we have witnessed – in our country – an increase of the number of concerts, live shows and its spectators. The revenue generated through these activities has also increased and is currently estimated in the amount of € 70 000 000,00. Benefiting from the experience and knowledge in the music field, this project aims to develop a mobile application that works as an aggregator of all the information related to musical shows that occur in Lisbon. The project’s business plan was developed through the FINICIA program (of the Institute of Support to Small and Medium Enterprises and Innovation - IAPMEI), which has showed to observe all the necessary conjectures to the achievement and implementation of the project. All the project’s validity indicators collected through an online questionnaire based on the Delphi method have proved the importance of creating a mobile application focused in the music field, for Lisbon. In accordance with the feasibility indicators used, namely the internal rate of return (IRR), the net present value (NPV) and the Payback Period, it has been possible to ascertain the financial viability of this project.
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Aplicações móveis Cultura Música Método Delphi Plano de negócios Instituto de Apoio às Pequenas e Médias Empresas e à Inovação