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Advisor(s)
Abstract(s)
Green housing developments take an important role in our societies, not only because we face an era of environmental awareness, but because people need to think long term and face the impending scarcity of natural elements that have been in use.
This paper takes a look upon the needs of a particular country, Angola, and the basic needs people in the said country face on a daily basis, having in mind their way of living, their actual needs, how they view the world of green development and how cultural marketing can have an influence on how people from an underdeveloped country may think and act upon the worlds change into sustainability seeing as most of them are not even aware of those changes and needs.
The findings of this study will show how a green housing development can help current and future generations in need and try to find the most sustainable approach to bring the basic needs to these people, such as water and electricity for a population with 0 to minimum wage in the country.
Description
Keywords
Marketing cultural Green marketing Sustainability
