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Representação visual não convencional para incentivar a uma aproximação à música clássica
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Orientador(es)
Resumo(s)
Os meios de comunicação disponíveis e a comercialização,
por parte da indústria musical, permitiram que, nos últimos
dois séculos, a música chegasse a um público global. A
música, que previamente só estava ao alcance de
determinadas classes socias, passou a ser consumida por
todos aqueles a que a ela queiram aceder. No entanto, estudos
revelam que, no século XXI, enquanto certos estilos
musicais aumentam a sua popularidade, a música
denominada clássica ou erudita tem apresentado elevadas
quebras nas vendas e streams, especialmente, nas camadas
mais jovens da população. Entre as principais causas para
esta diminuição, encontra-se o facto de muitos
percecionarem este estilo musical como de elevada
complexidade e da necessidade de possuir um conhecimento
musical prévio para a sua apreciação. No entanto, estudos
demonstram que a audição deste tipo de música acarreta
inúmeros benefícios, tanto ao nível cognitivo, quanto para a
saúde e bem-estar dos ouvintes. Assim, e por forma a
verificar se o design permite ultrapassar este obstáculo e
aumentar a predisposição para ouvir este estilo musical e
aproximá-lo do público geral, procurar-se-á representar
estímulos auditivos – especificamente, composições
musicais clássicas – através de peças visuais, tendo por base
a cor, as formas e as texturas, interligando-as com as
componentes formais da música, como os ritmos, as
dinâmicas, os timbres, e outros. Esta ferramenta procura,
após a sua avaliação, designadamente, através de entrevistas,
ajudar o público, jovem e adulto, a compreender,
visualmente, a progressão e o sentimento geral da peça
musical, mesmo não sendo necessário ouvi-la na íntegra e,
assim, incentivar a uma maior compreensão e a um
desenvolvimento de atitudes positivas face a este género,
permitindo, em última instância, uma escolha das peças que
mais se adequam às suas preferências, mesmo sem
conhecimentos musicais prévios.
The available means of communication and commercialisation by the music industry have allowed music to reach a global audience over the last two centuries. Music, which was previously only available to certain social classes, is now consumed by anyone who wants to access it. Nevertheless, studies suggest that, in the 21st century, while certain styles of music are increasing in popularity, classical music has experienced a sharp drop in sales and streams, especially among the younger population. Among the main reasons for this decline is the fact that many people perceive this style of music as highly complex and that they need to have prior musical knowledge to appreciate it. However, studies have shown that listening to this type of music brings numerous benefits, both cognitively and in terms of listeners' health and well-being. Therefore, in order to see if design can overcome this obstacle and increase the willingness to listen to this style of music, bringing it closer to the general public, this project will attempt to represent auditory stimuli - specifically, classical musical compositions - through visual pieces, based on colour, shapes and textures, interconnecting them with the formal components of music, such as rhythms, dynamics, timbres and others. This tool seeks, after evaluation, namely through interviews, to help the public, both the young and the mature, to visually understand the progression and general feeling of the musical piece, even without having to listen to it in its entirety, and thus to encourage greater understanding and the development of positive attitudes towards this genre, ultimately allowing them to choose the pieces that best suit their preferences, even without prior musical knowledge.
The available means of communication and commercialisation by the music industry have allowed music to reach a global audience over the last two centuries. Music, which was previously only available to certain social classes, is now consumed by anyone who wants to access it. Nevertheless, studies suggest that, in the 21st century, while certain styles of music are increasing in popularity, classical music has experienced a sharp drop in sales and streams, especially among the younger population. Among the main reasons for this decline is the fact that many people perceive this style of music as highly complex and that they need to have prior musical knowledge to appreciate it. However, studies have shown that listening to this type of music brings numerous benefits, both cognitively and in terms of listeners' health and well-being. Therefore, in order to see if design can overcome this obstacle and increase the willingness to listen to this style of music, bringing it closer to the general public, this project will attempt to represent auditory stimuli - specifically, classical musical compositions - through visual pieces, based on colour, shapes and textures, interconnecting them with the formal components of music, such as rhythms, dynamics, timbres and others. This tool seeks, after evaluation, namely through interviews, to help the public, both the young and the mature, to visually understand the progression and general feeling of the musical piece, even without having to listen to it in its entirety, and thus to encourage greater understanding and the development of positive attitudes towards this genre, ultimately allowing them to choose the pieces that best suit their preferences, even without prior musical knowledge.
Descrição
Palavras-chave
Música visual Notação não convencional Representação audiovisual Linguagem gráfica Música clássica e erudita