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Gestão em medicina dentária: importância da liderança e empreendedorismo
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Abstract(s)
Em Portugal, os médicos dentistas, maioritariamente, exercem a sua atividade em
consultórios ou clínicas privadas, que por sua vez, são muitas vezes geridas pelos próprios profissionais, o que implica que estes possuam conhecimentos sobre gestão, para além dos requisitos da profissão.
Este profissional que apresenta a seu encargo a gestão de uma clínica médica e de uma
equipa de profissionais deve liderar, dividir, organizar, supervisionar, entre outros. Surge assim a necessidade de compreender a liderança na área da Medicina dentária e a sua mais-valia para o médico dentista.
Por outro lado, com o elevado número de profissionais e grande oferta de serviços na área, há necessidade de diferenciação no mercado para se ter uma vantagem competitiva. Daí nasce a necessidade de exploração do empreendedorismo.
O empreendedorismo é considerado o processo de início de um negócio ou organização, regido por um indivíduo designado de empreendedor, que por norma, apresenta qualidades de liderança, iniciativa e capacidades de gestão.
O empreendedorismo não consiste apenas na abertura de uma clínica, mas também na
inovação. Este processo evolutivo na área da Medicina dentária, poderá trazer um impacto na sociedade, cultura e também uma alteração nos valores, de modo a proporcionar o maior bemestar do doente.
OBJETIVOS: O objetivo deste trabalho monográfico consiste no estudo intensivo da
importância da liderança numa clínica Dentária. A área da Medicina dentária está
constantemente em atualização através da evidência científica mais recente, adquirida através de estudos. Nesta monografia, existe a pretensão de realçar a importância de uma boa liderança, gestão e a relação com o empreendedorismo.
In Portugal, the practice of dentistry is essentially done at private clinical offices, in contrast with other medical specialties. This leads to the need of a dentist to have management skills. On one hand, the dentist professional that has the role of managing a dental clinic and a group of professionals must know how to lead, organize, and supervise, in addition to other skills. These teams require a leader, and from this need, the obligation of understanding leadership in the area of dental medicine and its benefits to the practice of a dental practitioner is urgent. On the other hand, the increasing number of dental professionals and services brings the need of innovation and differentiation in the dental market, so there is a competitive advantage. To sum up, it raises the requirement to explore entrepreneurship. Entrepreneurship is taken as the initiating process of a business or organization, ruled by an entrepreneur, that in most occasions is gifted with the quality of leadership, initiative and management skills. Entrepreneurship is not just opening a dental clinic, but also the innovation that it requires. This evolutive process in the area of Dental medicine can impact society, culture and change values contributing to the well-being of the patient. OBJECTIVES: The objective of this monographic work is the intensive study of the importance of leadership in a dental clinic. The area of Dentistry is constantly being updated through the most recent scientific evidence acquired through studies. In this monograph, the intention is to highlight the importance of good leadership, management and relate with entrepreneurship.
In Portugal, the practice of dentistry is essentially done at private clinical offices, in contrast with other medical specialties. This leads to the need of a dentist to have management skills. On one hand, the dentist professional that has the role of managing a dental clinic and a group of professionals must know how to lead, organize, and supervise, in addition to other skills. These teams require a leader, and from this need, the obligation of understanding leadership in the area of dental medicine and its benefits to the practice of a dental practitioner is urgent. On the other hand, the increasing number of dental professionals and services brings the need of innovation and differentiation in the dental market, so there is a competitive advantage. To sum up, it raises the requirement to explore entrepreneurship. Entrepreneurship is taken as the initiating process of a business or organization, ruled by an entrepreneur, that in most occasions is gifted with the quality of leadership, initiative and management skills. Entrepreneurship is not just opening a dental clinic, but also the innovation that it requires. This evolutive process in the area of Dental medicine can impact society, culture and change values contributing to the well-being of the patient. OBJECTIVES: The objective of this monographic work is the intensive study of the importance of leadership in a dental clinic. The area of Dentistry is constantly being updated through the most recent scientific evidence acquired through studies. In this monograph, the intention is to highlight the importance of good leadership, management and relate with entrepreneurship.
Description
Dissertação para obtenção do grau de Mestre no Instituto Universitário Egas Moniz
Keywords
Liderança Gestão Empreendedorismo Medicina dentária