Repository logo
 
Publication

O papel do empreendedor nos processos de transformaĆ§Ć£o digital: estudos de caso em empresas

2024-11Master thesis Open access
Simple item page
dc.contributor.advisorCarvalho, LuĆ­sa Margarida Cagica
dc.contributor.advisorAlves, Rui
dc.contributor.authorDuarte, Ana Catarina Braga
dc.date.accessioned2024-12-13T14:45:23Z
dc.date.available2024-12-13T14:45:23Z
dc.date.issued2024-11
dc.description.abstractSendo a TransformaĆ§Ć£o Digital um acontecimento atual, Ć© importante perceber como as empresas adotam os seus procedimentos, com base nas decisƵes do empreendedor, acompanhando assim as mudanƧas que ocorrem a nĆ­vel digital. O presente estudo pretende discutir o papel do empreendedor nos processos de TransformaĆ§Ć£o Digital, uma vez que Ć© fundamental entender as caracterĆ­sticas que a lideranƧa deve apresentar para responder Ć s necessidades atuais do mercado e assim promover a inovaĆ§Ć£o. Desta forma, os objetivos especĆ­ficos do presente estudo baseiam-se na caracterizaĆ§Ć£o das empresas selecionadas e do modo como o empreendedor influencia a equipa e processos de TransformaĆ§Ć£o Digital, bem como na anĆ”lise das estratĆ©gias adotadas e adaptaĆ§Ć£o Ć s inovaƧƵes tecnolĆ³gicas. Outro objetivo especĆ­fico baseia-se em compreender a influĆŖncia das capacidades dinĆ¢micas e das capacidades organizacionais em empresas do setor tecnolĆ³gico. AtravĆ©s de uma pesquisa exploratĆ³ria, de natureza qualitativa, foi aplicado um guiĆ£o de entrevista baseado nas referĆŖncias analisadas na revisĆ£o da literatura. O guiĆ£o de entrevista encontra-se estruturado com as capacidades dinĆ¢micas (Sensing, Seizing e Transforming) e com as capacidades organizacionais identificadas no estudo de Konopik et al. (2022), nomeadamente a EstratĆ©gia e Ecossistema, Pensamento de InovaĆ§Ć£o, Tecnologias de TransformaĆ§Ć£o Digital, Dados, OperaƧƵes, ConceĆ§Ć£o Organizacional e LideranƧa de TransformaĆ§Ć£o Digital. Este guiĆ£o possibilitou a recolha de informaĆ§Ć£o junto de trĆŖs profissionais de empresas distintas, cujas respostas foram analisadas e comparadas de forma a responder aos objetivos da presente investigaĆ§Ć£o. Este estudo permitiu conhecer e analisar diferentes realidades e distintos perfis de lideranƧa, pelo que se constatou que os empreendedores/lĆ­deres sĆ£o responsĆ”veis por promover experiĆŖncias aos colaboradores atravĆ©s da utilizaĆ§Ć£o de software; devem implementar uma cultura que procura novas tecnologias e inovaĆ§Ć£o (promover um mindset digital); devem participar em conferĆŖncias e realizar estudos de caso, de forma a estarem atualizados sobre tendĆŖncias tecnolĆ³gicas; devem proporcionar formaƧƵes aos colaboradores sobre as plataformas a serem adotadas, assim como os lideres devem estar recetivos Ć  mudanƧa, pois sĆ£o os motores e os impulsionadores para que as transformaƧƵes ocorram nas empresas.pt_PT
dc.description.abstractAs Digital Transformation is a current event, it is important to understand how companies adopt their procedures, based on the entrepreneur's decisions, thus following the changes that occur at a digital level. The present study intends to discuss the role of the entrepreneur in Digital Transformation processes, since it is essential to understand the characteristics that leadership must present to meet the current market needs and promote innovation. Therefore, the specific objectives of this study are based on the characterization of the selected companies and the way in which the entrepreneur influences the Digital Transformation team and processes, as well as the analysis of the strategies adopted and adaptation to technological innovations. Another specific objective is based on understanding the influence of dynamic capabilities and organizational capabilities in companies in the technology sector. Through exploratory research of a qualitative nature, an interview guide was applied based on the references analyzed in the literature review. The interview script is structured around the dynamic capabilities (Sensing, Seizing and Transforming) and the organizational capabilities identified in the study by Konopik et al. (2022), namely Strategy and Ecosystem, Innovation Thinking, Digital Transformation Technologies, Data, Operations, Organizational Design and Digital Transformation Leadership. This script made it possible to collect information from three professionals from different companies, whose responses were analyzed and compared in order to meet the objectives of this research. This study made it possible to understand and analyze different realities and different leadership profiles, which is why it was found that entrepreneurs/leaders are responsible for promoting experiences to employees through the use of software; they must implement a culture that seeks new technologies and innovation (promote a digital mindset); they must attend conferences and carry out case studies in order to stay up to date with technological trends; they must provide training to employees on the platforms to be adopted, as well as leaders must be receptive to change, as they are the engines and drivers for transformations to occur in companies.pt_PT
dc.identifier.tid203804627
dc.identifier.urihttp://hdl.handle.net/10400.26/53132
dc.language.isoporpt_PT
dc.subjectTransformaĆ§Ć£o Digitalpt_PT
dc.subjectEmpreendedorpt_PT
dc.subjectLĆ­derpt_PT
dc.subjectInovaĆ§Ć£opt_PT
dc.subjectDigital Transformationpt_PT
dc.subjectEntrepreneurpt_PT
dc.subjectLeaderpt_PT
dc.subjectInnovationpt_PT
dc.titleO papel do empreendedor nos processos de transformaĆ§Ć£o digital: estudos de caso em empresaspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.grantorInstituto PolitĆ©cnico de SetĆŗbal
thesis.degree.nameMestrado em CiĆŖncias Empresariais - Ramo PMEpt_PT

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Tese de Mestrado_Ana Catarina Duarte_220327036_VersĆ£o Final.pdf
Size:
1.22 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.85 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

IPS - ESCE - BIBLIOTECA - DissertaƧƵes de mestrado