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O design para a comunicação de marketing promocional e ações de ativação de marca
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 14.48 MB | Adobe PDF |
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Abstract(s)
Desenvolvido no âmbito do Mestrado em Design e Cultura Visual, este relatório descreve o período de Estágio Curricular decorrido entre Maio de 2013 e Novembro de 2013 na empresa Addiction (Grupo AdGroup). O principal objetivo é apresentar de forma aprofundada os diversos projetos de Design de Comunicação em que estive envolvido, com destaque no desenvolvimento de ações de ativação de marca para os clientes da Addiction. A realização do mesmo, foi uma oportunidade de integração no mercado de trabalho, permitindo compreender a sua realidade e as metodologias organizacionais dentro de uma agência de comunicação. A ligação entre o sistema educativo e o meio profissional, possibilitou pessoalmente complementar as competências sócio-profissionais e consolidar todos os conhecimentos adquiridos durante o Mestrado.
Abstract: Developed under the Master in Design and Visual Culture, this Document describes the period of Internship elapsed between May 2013 and November 2013 at Addiction (AdGroup).The main objective is to present in detail the various Communication Design projects I've been involved with emphasis on developing brand activation actions for Addiction’s clients. The achievement of this stage was the opportunity to integrate the market in order to understand it professional reality and organizational methodologies within a communication agency.The connection between the educational system and a professional environment, enabled to complement my social and professional skills and all the knowledge acquired during the completion of the Masters.
Abstract: Developed under the Master in Design and Visual Culture, this Document describes the period of Internship elapsed between May 2013 and November 2013 at Addiction (AdGroup).The main objective is to present in detail the various Communication Design projects I've been involved with emphasis on developing brand activation actions for Addiction’s clients. The achievement of this stage was the opportunity to integrate the market in order to understand it professional reality and organizational methodologies within a communication agency.The connection between the educational system and a professional environment, enabled to complement my social and professional skills and all the knowledge acquired during the completion of the Masters.
Description
Keywords
Design visual Design de comunicação Marketing promocional Ativação de marca Relatório de estágio