Retailers brand management: private label marketing management and retailers brand equity

Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia

http://hdl.handle.net/10400.26/20123

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Xara-Brasil, Duarte

Marreiros, Cristina

Dionísio, Andreia

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http://hdl.handle.net/10400.26/20123

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Xara-Brasil, D., Marreiros, C. & Dionísio, A. (2011). Retailers brand management: Private label marketing management and retailers brand equity. Conference Proceedings of The Business & Management Review ,1 (2), pp. 57-64.

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Retailers brand management: private label marketing management and retailers brand equity

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