Publication
Retailers brand management: private label marketing management and retailers brand equity
| dc.contributor.author | Xara-Brasil, Duarte | |
| dc.contributor.author | Marreiros, Cristina | |
| dc.contributor.author | Dionísio, Andreia | |
| dc.date.accessioned | 2018-01-12T15:07:51Z | |
| dc.date.available | 2018-01-12T15:07:51Z | |
| dc.date.issued | 2011 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Xara-Brasil, D., Marreiros, C. & Dionísio, A. (2011). Retailers brand management: Private label marketing management and retailers brand equity. Conference Proceedings of The Business & Management Review ,1 (2), pp. 57-64. | pt_PT |
| dc.identifier.issn | 2047-2854 | |
| dc.identifier.uri | http://hdl.handle.net/10400.26/20123 | |
| dc.language.iso | eng | pt_PT |
| dc.title | Retailers brand management: private label marketing management and retailers brand equity | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 64 | pt_PT |
| oaire.citation.startPage | 57 | pt_PT |
| oaire.citation.title | The bussiness and management Review | pt_PT |
| person.familyName | Xara-Brasil | |
| person.givenName | Duarte | |
| person.identifier | 2352097 | |
| person.identifier.ciencia-id | 0D1C-374C-76AC | |
| person.identifier.orcid | 0000-0002-0918-0373 | |
| person.identifier.scopus-author-id | 58123728900 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff | |
| relation.isAuthorOfPublication.latestForDiscovery | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff |
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