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Publication
Consultoria em Alojamento Local
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.62 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O negócio de Alojamento Local (AL) tem-se expandido rapidamente,
com desafios únicos para proprietários e gestores. Com isto, surge a proposta
da oferta de um serviço de Consultoria em Alojamento Local, para melhorar
a gestão e a operação destes estabelecimentos de AL, com o objetivo de
melhorar a experiência, tanto do hóspede quanto do proprietário. Foi
utilizado uma abordagem qualitativa utilizando a entrevista semiestruturada,
identificou-se as dificuldades dos proprietários e encontraram-se as soluções.
A pesquisa feita, veio confirmar a importância do serviço de Consultoria em
AL, para a evolução e sustentabilidade do negócio. Em relação à
viabilidade do Projeto, realizou-se uma avaliação económica e financeira,
evidenciado uma resposta positiva. São recomendadas futuras investigações
sobre a satisfação dos hóspedes que procuram o AL, em comparação com
hotéis tradicionais, também é aconselhada uma pesquisa de mercado sobre
os tipos de AL predominantes e os respetivos perfis dos hóspedes,
principalmente em zonas turísticas populares, como a área metropolitana de
Lisboa.
The Local Accommodation (LA) business has expanded rapidly, with unique challenges for owners and managers. With this, the proposal arises to offer a Local Accommodation Consulting service, to improve the management and operation of these LA establishments, with the aim of improving the experience, both for the guest and the owner. A qualitative approach was used using semi-structured interviews, the owners' difficulties were identified and solutions were found. Regarding the viability of the Project, an economic and financial assessment was carried out, showing a positive response. The research carried out confirmed the importance of the LA consultancy service for the evolution and sustainability of the business. Future investigations into the satisfaction of guests seeking LA, compared to traditional hotels, are recommended. Market research into the predominant types of LA and the respective guest profiles is also recommended, especially in popular tourist areas, such as the metropolitan area from Lisbon.
The Local Accommodation (LA) business has expanded rapidly, with unique challenges for owners and managers. With this, the proposal arises to offer a Local Accommodation Consulting service, to improve the management and operation of these LA establishments, with the aim of improving the experience, both for the guest and the owner. A qualitative approach was used using semi-structured interviews, the owners' difficulties were identified and solutions were found. Regarding the viability of the Project, an economic and financial assessment was carried out, showing a positive response. The research carried out confirmed the importance of the LA consultancy service for the evolution and sustainability of the business. Future investigations into the satisfaction of guests seeking LA, compared to traditional hotels, are recommended. Market research into the predominant types of LA and the respective guest profiles is also recommended, especially in popular tourist areas, such as the metropolitan area from Lisbon.
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Keywords
Projeto profissional Consultoria Alojamento Local