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Publication
A influência dos media na percepção de produtos turísticos: caso de estudo: o golfe em Portugal
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| 2.01 MB | Adobe PDF |
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Abstract(s)
A recuperar da pior crise financeira e económica alguma vez vivida, Portugal é actualmente um dos países mais bem vistos, a nível internacional, no que toca ao turismo e à hospitalidade, comprovado pelo valor crescente das receitas do turismo internacional em Portugal. A panóplia de produtos turísticos que o país oferece a quem o visita é uma das principais razões desse aumento; outras relacionam-se com características do próprio país, como o tempo ou a simpatia do povo português. Porém, antes de visitarem Portugal os turistas procuram informações relevantes para a sua viagem, nomeadamente através de sites da especialidade ou histórias contadas pelos seus amigos e familiares, tanto pessoalmente como através da visualização de fotografias e vídeos colocados nas suas páginas pessoais na internet. No entanto uma pergunta deve ser colocada, será que a imagem turística transmitida aos mercados emissores através dos media, ou outros meios de informação, é a que os turistas realmente encontram aquando do consumo efectivo do produto?
A presente dissertação focar-se-á num dos produtos turísticos mais populares entre os turistas: o golfe. Entre os vários aspectos abordados no seu desenvolvimento, destacam-se: a revisão de literatura relevante ao tema; a influência exercida pelos media aquando da transmissão da imagem do produto turístico golfe em Portugal aos turistas; qual a percepção desenvolvida por parte dos turistas do produto em questão e como evolui essa percepção após o consumo efectivo do produto.
Recovering from its worst financial and economic crisis ever lived, Portugal is seen in the world, nowadays, as one of the best regarding tourism and hospitality, which can be proved by the growing number of international tourism revenue in Portugal. The great diversity of touristic products the country offers to whom visits it, is one of the main reasons of that growth; other reasons are related some intrinsic characteristics, such as the weather and the sympathy of Portuguese people. But before visiting Portugal, tourists search for important information about their trip, namely through specialty sites or friends and families’ storys, both as in person or by posting their vacation pictures and videos on their personal internet pages. However, a question should be asked, is the image broadcast by the media, to the sending markets, the same tourists find when the product its effectively consumed? This thesis will focus in one of the most popular touristic products among tourists: golf. Alongside with other crucial aspects, the followed will be analyzed: a summary of relevant literature; the influence of the media when broadcasting this particularly Portuguese touristic product; tourists’ perception of Portuguese golf and the evolution of this perception after consuming the touristic product in question.
Recovering from its worst financial and economic crisis ever lived, Portugal is seen in the world, nowadays, as one of the best regarding tourism and hospitality, which can be proved by the growing number of international tourism revenue in Portugal. The great diversity of touristic products the country offers to whom visits it, is one of the main reasons of that growth; other reasons are related some intrinsic characteristics, such as the weather and the sympathy of Portuguese people. But before visiting Portugal, tourists search for important information about their trip, namely through specialty sites or friends and families’ storys, both as in person or by posting their vacation pictures and videos on their personal internet pages. However, a question should be asked, is the image broadcast by the media, to the sending markets, the same tourists find when the product its effectively consumed? This thesis will focus in one of the most popular touristic products among tourists: golf. Alongside with other crucial aspects, the followed will be analyzed: a summary of relevant literature; the influence of the media when broadcasting this particularly Portuguese touristic product; tourists’ perception of Portuguese golf and the evolution of this perception after consuming the touristic product in question.
Description
Keywords
Golfe Turismo desportivo Influência Percepção Media Golf Sports tourism Influence Perception Media