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Abstract(s)
O presente documento expõe conteúdo referente ao Estágio Curricular desenvolvido na empresa de Recursos Humanos Argo Partners, a fim de se obter o grau de Mestre em Marketing Digital, pela Universidade Europeia. O estágio teve a duração de 240 horas e decorreu entre o dia 16 de setembro e 20 de dezembro de 2019. Ao longo do documento são apresentadas as funções exercidas, as problemáticas encontradas no decorrer do estágio, e respetivas soluções em que o foco é a execução de um plano de comunicação.
This document presents content related to the Curricular Internship developed at the Human Resources company Argo Partners, in order to obtain the master’s degree in digital marketing, from the European University. The internship lasted 240 hours and took place from September 16 to December 20, 2019. Throughout the document are presented the functions performed, the problems encountered during the internship and their solutions, in which the focus is the implementation of a communication plan.
This document presents content related to the Curricular Internship developed at the Human Resources company Argo Partners, in order to obtain the master’s degree in digital marketing, from the European University. The internship lasted 240 hours and took place from September 16 to December 20, 2019. Throughout the document are presented the functions performed, the problems encountered during the internship and their solutions, in which the focus is the implementation of a communication plan.
Description
Keywords
Plano de comunicação CIM Marketing Empresas B2B Argo Partners Recursos humanos Online