Repository logo
 
Publication

Learning marketing in a multicultural context: a pedagogical case study

2020Book part Restricted access
Simple item page
dc.contributor.authorXara-Brasil, Duarte
dc.contributor.authorCarvalho, Manuela
dc.contributor.authorNunes, Sandra Cristina Dias
dc.date.accessioned2021-01-12T16:06:06Z
dc.date.available2021-01-12T16:06:06Z
dc.date.issued2020
dc.description.abstractThere has been an increasing degree of internationalization of several higher education institutions mainly under the ERASMUS context. Those mobility programs bring important gains in terms of students’ competences to the Higher Education Institutions and to the employers, but there are also many constraints associated with the student’s mobility process. The Setubal Brand Management is a multicultural pedagogical project that also promotes interpersonal skills and encourages a greater integration in the region and with local students. It includes students with diverse educational and cultural backgrounds. In this chapter, several specific pedagogical approaches were taken into account, such as: development of specific contents; implementation of different team-building actions; the inclusion of facilitating elements of communication; and the constitution of multicultural groups. A critical analysis of student perceptions and the sharing of the project with colleagues and with the academic community allowed implementation of several improvements.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationXara-Brasil, D., Carvalho, M. & Nunes, S. (2020). Learning Marketing in a Multicultural Context: A Pedagogical Case Study. In Learning Styles and Strategies for Management Students. pp. 131 – 156. IGI-Global, Pensilvânia, USA.pt_PT
dc.identifier.doi10.4018/978-1-7998-2124-3.ch008pt_PT
dc.identifier.isbn978-1-79982-1-24-3
dc.identifier.urihttp://hdl.handle.net/10400.26/34670
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.titleLearning marketing in a multicultural context: a pedagogical case studypt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage146pt_PT
oaire.citation.startPage131pt_PT
person.familyNameXara-Brasil
person.familyNameNunes
person.givenNameDuarte
person.givenNameSandra
person.identifier2352097
person.identifier.ciencia-id0D1C-374C-76AC
person.identifier.ciencia-idB219-0C0D-080B
person.identifier.orcid0000-0002-0918-0373
person.identifier.scopus-author-id58123728900
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication03fc3484-cf22-4c9d-93b5-59eb1c5ccdff
relation.isAuthorOfPublication9d797cc3-fbc1-45b6-b8b2-8d5b989bc9fb
relation.isAuthorOfPublication.latestForDiscovery03fc3484-cf22-4c9d-93b5-59eb1c5ccdff

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
2020 IGI Learning-Marketing-in-a-Multicultural-Context_-A-Pedagogical-Case-Study.pdf
Size:
224.24 KB
Format:
Adobe Portable Document Format
Download

Collections

IPS - ESCE – DML - Capítulos em livros