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A importância das características da oferta do porto grande e da ilha de são vicente para o desenvolvimento do novo terminal de cruzeiro
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Este estudo analisa a importância das características da oferta do Porto Grande e da Ilha de São Vicente para o Desenvolvimento do novo terminal de cruzeiro, com o objetivo de investigar os fatores que influenciam a competitividade. O estudo abrange a revisão da literatura sobre o mercado de cruzeiros, características portuárias e a elaboração de itinerários de cruzeiros, bem como modelos de administração dos portos, infraestrutura portuária e a multidimensionalidade dos portos. A metodologia combina abordagens qualitativas e quantitativas para identificar e avaliar as variáveis que determinam o sucesso do novo terminal de cruzeiros. Os dados foram recolhidos junto a 20 intervenientes do sector turístico por meio de um questionário baseado em uma Likert de 7 pontos, e os dados foram posteriormente analisados com recurso ao SPSS e o MS Excel. Os resultados revelam uma avaliação geralmente positiva da infraestrutura portuária, dos serviços básicos e dos serviços complementares portuários onshore como fatores-chave para o desempenho do terminal. No entanto, o próprio destino mostrou-se pouco competitivo, evidenciando a necessário de desenvolver novos atributos e fortalecer os existentes para consolidar a posição de São Vicente como destino de Cruzeiros.
This study analyzes the importance of the characteristics of Porto Grande and São Vicente Island for the development of the new cruise terminal, aiming to identify the key factors that influence its competitiveness. The research includes a literature review on the cruise market, port characteristics, and itinerary development, as well as the governance models, port infrastructure, and multidimensional nature of ports. The methodology combines qualitative and quantitative approaches to identify and assess the variables determining the success of the new cruise terminal. Data were collected from 20 tourism-sector stakeholders using a questionnaire based on a 7-point Likert scale, and the results were analyzed through SPSS and Excel. The findings reveal a generally positive evaluation of port infrastructure, basic port services, and complementary onshore services as key factors for the terminal’s performance. However, the destination itself showed lower competitiveness, highlighting the need to develop new attributes and strengthen the existing ones to enhance São Vicente’s position as a cruise destination.
This study analyzes the importance of the characteristics of Porto Grande and São Vicente Island for the development of the new cruise terminal, aiming to identify the key factors that influence its competitiveness. The research includes a literature review on the cruise market, port characteristics, and itinerary development, as well as the governance models, port infrastructure, and multidimensional nature of ports. The methodology combines qualitative and quantitative approaches to identify and assess the variables determining the success of the new cruise terminal. Data were collected from 20 tourism-sector stakeholders using a questionnaire based on a 7-point Likert scale, and the results were analyzed through SPSS and Excel. The findings reveal a generally positive evaluation of port infrastructure, basic port services, and complementary onshore services as key factors for the terminal’s performance. However, the destination itself showed lower competitiveness, highlighting the need to develop new attributes and strengthen the existing ones to enhance São Vicente’s position as a cruise destination.
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Portos Mercado de Cruzeiros Terminal de Cruzeiros Competitividade Ports Cruise Market Cruise Terminal Competitiveness