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(Re)Ver TV na construção de olhares: um estudo sobre a RTP Açores
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Abstract(s)
O objetivo desta dissertação é analisar como a RTP-Açores, nomeadamente o Telejornal, marcou a passagem do seu trabalho para as redes sociais no contexto da pandemia da Covid-19.
A pandemia trouxe muitos constrangimentos e, à semelhança de outras áreas e setores, também o mundo da comunicação e dos média teve de se ajustar no sentido de continuar a cumprir o seu propósito neste caso enquanto canal público de televisão na Região Autónoma dos Açores.
As redes sociais assumem-se cada vez mais como uma ferramenta que faz parte integrante do nosso dia-a-dia numa perspetiva pessoal e profissional.
Então colocámos várias questões, entre as quais como a RTP-Açores fez a sua transição para as redes sociais? Adaptou os seus conteúdos? Criou novos? Como abraçou o desafio? Esteve perante novas oportunidades de relação com a sua audiência?
Esta análise pretende encontrar eventuais respostas num contexto de mudança e crise conjuntural à escala global em que o Arquipélago dos Açores, ainda que pela sua descontinuidade geográfica, quer em relação a Portugal Continental, quer inter-ilhas, não ficou de fora.
The objective of this dissertation is to analyze how RTP-Açores, namely Telejornal, marked the transition of its work to social networks in the context of the Covid-19 pandemic. The pandemic brought many constraints and, like other areas and sectors, the world of communication and media also had to adjust in order to continue to fulfill its purpose in this case as a public television channel in the Autonomous Region of the Azores. Social networks are increasingly becoming a tool that is an integral part of our daily lives from a personal and professional perspective. So we asked several questions, including how did RTP-Açores make its transition to social networks? Did RTP-Açores adapt the content? Created new ones? How did RTP-Açores embrace the challenge? How RTP-Açores faced with new opportunities to interact with audience? This analysis intends to find possible answers in a context of change and cyclical crisis on a global scale in which the Azores Archipelago, despite its geographical discontinuity, whether in relation to mainland Portugal or inter-islands, was not left out.
The objective of this dissertation is to analyze how RTP-Açores, namely Telejornal, marked the transition of its work to social networks in the context of the Covid-19 pandemic. The pandemic brought many constraints and, like other areas and sectors, the world of communication and media also had to adjust in order to continue to fulfill its purpose in this case as a public television channel in the Autonomous Region of the Azores. Social networks are increasingly becoming a tool that is an integral part of our daily lives from a personal and professional perspective. So we asked several questions, including how did RTP-Açores make its transition to social networks? Did RTP-Açores adapt the content? Created new ones? How did RTP-Açores embrace the challenge? How RTP-Açores faced with new opportunities to interact with audience? This analysis intends to find possible answers in a context of change and cyclical crisis on a global scale in which the Azores Archipelago, despite its geographical discontinuity, whether in relation to mainland Portugal or inter-islands, was not left out.
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Keywords
Televisão RTP-Açores Redes sociais Telejornal Pandemia Covid-19 Television Social Media TV News Pandemic Covid-19