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Sustentabilidade aplicada à Hotelaria: estudo de caso Neya Lisboa Hotel
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Authors
Advisor(s)
Abstract(s)
A Organização das Nações Unidas (ONU) ressalva a importância do desenvolvimento sustentável
dos povos e do mundo, tal como os conhecemos hoje, e do risco real de colapso do nosso planeta,
se não forem implementadas medidas de sustentabilidade. O setor do turismo, e em particular o
alojamento e a hotelaria, não parece alheio a essa importância, quer pelo relevo que representa
o conceito de sustentabilidade na preservação dos recursos em que assenta a sua atividade, quer
pela exigência cada vez maior dos consumidores quanto à responsabilidade das empresas, nesse
mesmo âmbito. Nesse sentido, é objetivo desta dissertação, por via de uma abordagem
qualitativa com enfoque no estudo de caso, compreender e avaliar os impactos da
implementação do conceito de gestão sustentável num dos hotéis da cidade de Lisboa. A análise
e discussão dos resultados permitiu perceber a sustentabilidade como principal motivação na
conceção deste projeto e validar os resultados obtidos em comparação com os autores
estudados. Resultados apresentados em três blocos de significância, Conceito do Hotel,
Sustentabilidade – Motivações e Barreiras; Contributos e Impactos, e Marketing de
Sustentabilidade – Práticas e Relevância para o negócio; Perceção dos Clientes (na ótica do alvo
de estudo). Os resultados indicam que o modelo de gestão sustentável implementado está em
linha de concordância com as melhores práticas de sustentabilidade, assentes numa preocupação
constante com o equilíbrio dos pilares social, ambiental e económico que suportam o conceito.
Os resultados sugerem ainda que há um maior destaque dado ao pilar ambiental, e que o conceito
de sustentabilidade influencia a venda de noites do hotel sem, contudo, ser possível aferir o seu
peso nem comparar face a fatores como o preço e a localização.
The United Nations (UN) emphasizes the importance of the sustainable development of peoples and the world, as we know them today, and for the real risk of collapse of our planet, if sustainability measures are not implemented. The tourism sector, and in particular the hotel industry, does not seem to be oblivious to this importance, either because of the importance that the concept of sustainability represents in the preservation of the resources on which its activity is based, or because of the increasing demand from consumers regarding responsibility companies in the same area. In this sense, it is the objective of this dissertation, through a qualitative approach focused on the case study, to understand and evaluate the impacts of the implementation of the concept of sustainable management in one of the hotels in the city of Lisbon. The analysis and discussion of the results made it possible to perceive sustainability as the main motivation in the design of this project and to validate the results obtained in comparison with the authors studied. Results presented in three blocks of significance, Hotel Concept, Sustainability – Motivations and Barriers; Contributions and Impacts, and Sustainability Marketing – Practices and Relevance to the business; Customer Perception (from the point of view of the study target). The results suggest that the sustainable management model implemented is in line with the best sustainability practices, based on a constant concern with the balance of the social, environmental and economic pillars that support the concept. The results also suggested that there is a greater emphasis given to the environmental pillar, and that the concept of sustainability influences the sale of the hotel without, however, being possible to measure its weight or compare in terms of factors such as price and location.
The United Nations (UN) emphasizes the importance of the sustainable development of peoples and the world, as we know them today, and for the real risk of collapse of our planet, if sustainability measures are not implemented. The tourism sector, and in particular the hotel industry, does not seem to be oblivious to this importance, either because of the importance that the concept of sustainability represents in the preservation of the resources on which its activity is based, or because of the increasing demand from consumers regarding responsibility companies in the same area. In this sense, it is the objective of this dissertation, through a qualitative approach focused on the case study, to understand and evaluate the impacts of the implementation of the concept of sustainable management in one of the hotels in the city of Lisbon. The analysis and discussion of the results made it possible to perceive sustainability as the main motivation in the design of this project and to validate the results obtained in comparison with the authors studied. Results presented in three blocks of significance, Hotel Concept, Sustainability – Motivations and Barriers; Contributions and Impacts, and Sustainability Marketing – Practices and Relevance to the business; Customer Perception (from the point of view of the study target). The results suggest that the sustainable management model implemented is in line with the best sustainability practices, based on a constant concern with the balance of the social, environmental and economic pillars that support the concept. The results also suggested that there is a greater emphasis given to the environmental pillar, and that the concept of sustainability influences the sale of the hotel without, however, being possible to measure its weight or compare in terms of factors such as price and location.
Description
Keywords
Marketing de Sustentabilidade Pilares da Sustentabilidade Sustentabilidade Turismo Sustentável Hotelaria