| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 27.68 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este relatório de estágio visa compreender o impacto do marketing,
especialmente redes sociais, para as vendas no setor imobiliário, com o
foco na RE/MAX Grupo Impacto. Assim, estudou-se a eficiência e
desempenho das campanhas de marketing digital, incluindo redes
sociais no aumento das vendas de imóveis. De forma a aprimorar o
estudo, utilizou-se o método qualitativo, onde foram realizadas entrevistas
a profissionais da RE/MAX Grupo Impacto. O objetivo foi explorar as
opiniões e experiências dos participantes, não só em relação ao uso de
ferramentas de marketing digital e redes sociais na empresa, mas
também perceber a relação com os clientes. Os resultados foram
essenciais para obter insights valiosos sobre a relevância do marketing
digital no setor imobiliário e a necessidade de integração de estratégias.
Posto isto, esta pesquisa contribui para o conhecimento do impacto do
marketing nas redes sociais para as vendas em empresas do setor
imobiliário, fornecendo recomendações estratégias para estas.
This internship report aims to understand the impact of marketing, especially social media, on sales in the real estate sector, with a focus on RE/MAX Grupo Impacto. The efficiency and performance of digital marketing campaigns, including social media, in increasing real estate sales was studied. In order to improve the study, the qualitative method was used, where interviews were conducted with professionals from RE/MAX Grupo Impacto. The aim was to explore the opinions and experiences of the participants, not only in relation to the use of digital marketing tools and social networks in the company, but also to understand the relationship with clients. The results were essential for gaining valuable insights into the relevance of digital marketing in the real estate sector and the need to integrate strategies. That said, this research contributes to the knowledge of the impact of social media marketing on sales in real estate companies, providing strategic recommendations for them.
This internship report aims to understand the impact of marketing, especially social media, on sales in the real estate sector, with a focus on RE/MAX Grupo Impacto. The efficiency and performance of digital marketing campaigns, including social media, in increasing real estate sales was studied. In order to improve the study, the qualitative method was used, where interviews were conducted with professionals from RE/MAX Grupo Impacto. The aim was to explore the opinions and experiences of the participants, not only in relation to the use of digital marketing tools and social networks in the company, but also to understand the relationship with clients. The results were essential for gaining valuable insights into the relevance of digital marketing in the real estate sector and the need to integrate strategies. That said, this research contributes to the knowledge of the impact of social media marketing on sales in real estate companies, providing strategic recommendations for them.
Description
Keywords
Marketing Redes sociais Setor imobiliário Vendas Relatório de estágio