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Advisor(s)
Abstract(s)
A era digital e as redes sociais modificam a sociedade, os hábitos e a forma como as pessoas se relacionam umas com outras, com a cidade e até mesmo com o espaço habitado da casa. Neste contexto, percebe-se atualmente o crescimento de um fenómeno digital da transformação da casa em um “personagem”, com a criação de perfis em redes sociais dedicados exclusivamente a partilha de fotos e vídeos do próprio lar. Neste enquadramento, pretende-se perceber este fenómeno digital através da análise de conceitos relacionados com o território, a cultura material e a identidade. O propósito deste estudo foi, principalmente, analisar este evento a fim de criar diretrizes para o crescimento da plataforma digital Wowmes, uma nova rede social para casas, idealizada pela autora. O objetivo central foi compreender os fatores influenciadores neste fenômeno, com hipóteses de que o perfil e a cultura dos utilizadores, suas motivações, memórias e emoções estão diretamente relacionados com o crescimento deste evento. Apresentar um resumo em português.
The digital era and social media are constantly changing our society, habits and the way people relate to one another, with the city and even with the inhabited space of the house. Within this frame of reference, we can currently observe the expansion of a digital phenomenon of the transformation of the house in a “character”, based on the creation of profiles in social networks dedicated exclusively to sharing photos and video of the home itself. In this setting (frame), the goal is to understand this digital reality through the analysis of concepts related to territory, material culture and identity. The purpose of this study was mainly to analyse this event to create guidelines for the growth of the digital platform Wowmes, a new social network for homes, designed by the author. The main goal was to understand the factors influencing this phenomenon, with assumptions that the profile and culture of the users, their motivations, memories, and emotions are related to the growth of this event.
The digital era and social media are constantly changing our society, habits and the way people relate to one another, with the city and even with the inhabited space of the house. Within this frame of reference, we can currently observe the expansion of a digital phenomenon of the transformation of the house in a “character”, based on the creation of profiles in social networks dedicated exclusively to sharing photos and video of the home itself. In this setting (frame), the goal is to understand this digital reality through the analysis of concepts related to territory, material culture and identity. The purpose of this study was mainly to analyse this event to create guidelines for the growth of the digital platform Wowmes, a new social network for homes, designed by the author. The main goal was to understand the factors influencing this phenomenon, with assumptions that the profile and culture of the users, their motivations, memories, and emotions are related to the growth of this event.
Description
Keywords
Rede social Cultura Identidade Território
