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Publication
Marketing Digital na consultoria – Consultora de Investimento “MA Universe”
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.97 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente relatório tem por base um estágio curricular no âmbito do Mestrado em Gestão Estratégica e empresarial, lecionado na Universidade Europeia. Decorreu na empresa MA Universe, LDA. com sede em Lisboa e cuja atividade principal é a prestação de serviços de consultoria a nível das áreas do imobiliário (IQI Portugal), imigração, legal e corporativa para investidores estrangeiros com interesse em Portugal e/ou no programa Golden Visa português. O estágio foi realizado durante o período de outubro e novembro de 2021 em regime de teletrabalho.
A carteira de clientes da MA Universe é alargada e constituída maioritariamente por investidores provenientes da Ásia e da Rússia.
As principais atividades realizadas ao longo deste período passaram por análises de mercado e tratamento de dados de forma a oferecer as melhores soluções aos clientes, acompanhamento e gestão de redes sociais e ainda por montar uma estratégia de anúncios online de forma a captar leads de potenciais novos clientes. Ao longo do relatório pode observar-se em detalhe as funções que desempenhei nesta empresa, com alguns exemplos representativos das atividades desenvolvidas no departamento de marketing da empresa.
This report is based on a curricular internship within the scope of the Master in Strategic and Business Management taught at the Universidade Europeia. It took place at the company MA Universe, LDA. Based in Lisbon and whose main activity is to provide real estate, legal and business consultancy services to foreign investors in Portugal. The internship was carried out during the period of October and November 2021 under an home office regime. MA Universe´s client portfolio is wide and constituted manly by investors from Asia and Russia. The main activities carried out during this period included market analysis and data processing in order to offer the best solutions to customers, monitoring and management of social networks and also creating an online advertising strategy in order to capture new potential leads customers. Throughout the report, the functions I performed in this company can be seen in detail, with some representative examples of the activities carried out in the company's marketing department.
This report is based on a curricular internship within the scope of the Master in Strategic and Business Management taught at the Universidade Europeia. It took place at the company MA Universe, LDA. Based in Lisbon and whose main activity is to provide real estate, legal and business consultancy services to foreign investors in Portugal. The internship was carried out during the period of October and November 2021 under an home office regime. MA Universe´s client portfolio is wide and constituted manly by investors from Asia and Russia. The main activities carried out during this period included market analysis and data processing in order to offer the best solutions to customers, monitoring and management of social networks and also creating an online advertising strategy in order to capture new potential leads customers. Throughout the report, the functions I performed in this company can be seen in detail, with some representative examples of the activities carried out in the company's marketing department.
Description
Keywords
Consultoria Gestão Estratégica Marketing Digital Imobiliário Visto Gold