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Publication
Impacto dos eventos naquela que é a representatividade de um destino turístico: EXPOFACIC, Cantanhede
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Abstract(s)
Esta dissertação tem como objectivo avaliar a importância dos eventos na promoção da imagem e consolidação dos destinos turísticos. Para tal, foi aplicado um inquérito de forma a analisar a imagem percepcionada do concelho de Cantanhede, enquanto local organizador do evento, assim como no contexto da representação enquanto destino turístico. Tendo como base de análise o concelho de Cantanhede, pretende-se averiguar o potencial impacto dos eventos na alteração e melhoria da imagem do concelho.
A EXPOFACIC será mais um importante passo na afirmação do concelho de Cantanhede e na demonstração da vitalidade e capacidade de realização, contribuindo para um reposicionamento da imagem de Cantanhede com potenciais reflexos positivos em todos os sectores da actividade económica, especialmente no turismo. Isto, directamente, através do acréscimo do número de visitantes e receitas turísticas, e indirectamente, pela projecção, visibilidade mediática, notoriedade e efeito catalisador de desenvolvimento.
Os resultados finais do estudo confirmam a importância do evento no upgrade da imagem do concelho.
This dissetation aims to assess the importance of events in the promotion and consolidation of the image of tourist destinations. For this purpose, a survey was applied in order to analyze the perceived image of Cantanhede while a local organizer of the event, as well as in the context of the overall image as a tourist destination. Based on the analysis of Cantanhede, it aims to evaluate the potential impact of such events on the alteration and improvement of the image of the county. EXPOFACIC will be another step in Cantanhede’s statement, demonstration of vitality and capacity for achievement, contributing to the repositioning of its image, with the potential positive impacts in all sectors of economic activity, especially in tourism. By directly increasing the number of visitors and tourist revenue, and indirectly by projection, media visibility, notoriety and catalyst development. The study’s results confirms the importance of the event in upgrading the image of the county.
This dissetation aims to assess the importance of events in the promotion and consolidation of the image of tourist destinations. For this purpose, a survey was applied in order to analyze the perceived image of Cantanhede while a local organizer of the event, as well as in the context of the overall image as a tourist destination. Based on the analysis of Cantanhede, it aims to evaluate the potential impact of such events on the alteration and improvement of the image of the county. EXPOFACIC will be another step in Cantanhede’s statement, demonstration of vitality and capacity for achievement, contributing to the repositioning of its image, with the potential positive impacts in all sectors of economic activity, especially in tourism. By directly increasing the number of visitors and tourist revenue, and indirectly by projection, media visibility, notoriety and catalyst development. The study’s results confirms the importance of the event in upgrading the image of the county.
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Keywords
Destino turístico Evento Imagem Cantanhede EXPOFACIC Tourist destination Event Image