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Turismo fluvial em Portugal: uma proposta para dinamizar a sua oferta
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Abstract(s)
Este trabalho de projeto, desenvolvido sobre o tema “Turismo fluvial em Portugal: uma proposta para dinamizar a sua oferta”, foi realizado no âmbito do Mestrado em Turismo e Comunicação. O objetivo principal do presente trabalho consiste em trazer uma abordagem inovadora e dinâmica do turismo fluvial, mas também mostrar o seu potencial na perspetiva de desenvolvimento deste tipo de turismo em Portugal.
O turismo fluvial apresenta várias características que atestam o seu potencial tal como a diversidade da oferta e das atividades propostas, a adequação com o perfil do turista contemporâneo, a proximidade com a natureza e a atmosfera aquática. Trata-se na verdade de uma tipologia de turismo que vai além do conceito que o define como o “conjunto muito diversificado de atividades ligadas a planos de água interiores” (Moreira & Santos, 2016, p. 256), ilustra uma verdadeira filosofia de vida.
Foram auscultados diversos dos atores com papel ativo nesta tipologia de turismo e é apresentada uma proposta com vista a dinamizar a oferta turístico-fluvial em Portugal. Esta proposta baseia-se num portal, procurando associar as vantagens e emergência das tecnologias de informação e comunicação ao turismo fluvial. Além disso, os elementos integrados nesta proposta resultaram de consultas realizadas aos atores envolvidos, nomeadamente de oito questionários que posteriormente foram analisados qualitativamente.
Na sua base, esta investigação visa, não só contribuir para a dinamização do turismo fluvial em território português, mas também a aliar a si a oportunidade inerente às TIC.
This project work, developed on the theme "waterway tourism in Portugal: a proposal to dynamise its offer”", was carried out within the framework of the Master in Tourism and Communication. The main objective of this work is to propose an innovative approach to waterway tourism, but also to demonstrate its potential in the perspective of tourism development in Portugal. Waterway tourism has various characteristics attesting its potential, such as the diversity of the offer and of the proposed activities, the adequacy with the profile of the contemporary tourist, the proximity with nature and the aquatic atmosphere. It is in fact a typology of tourism which goes beyond the simple concept that defines it as the "very diversified set of activities related to inland water bodies" (Moreira & Santos, 2016: 256), it illustrates a real philosophy of life. Several actors with an active role in that type of tourism have been analysed and a proposal to stimulate the waterway tourism offer in Portugal is presented. This proposal is based on the creation of a digital portal, seeking to associate the advantages and emergence of information and communication technologies to fluvial tourism. In addition, the elements included in this proposal are the result of various consultations with stakeholders, namely of eight questionnaires, which were then analysed qualitatively. At its base, this research aims not only to contribute to the revitalisation of waterway tourism in the Portuguese territory, but also to combine with itself the opportunities inherent in ICT.
This project work, developed on the theme "waterway tourism in Portugal: a proposal to dynamise its offer”", was carried out within the framework of the Master in Tourism and Communication. The main objective of this work is to propose an innovative approach to waterway tourism, but also to demonstrate its potential in the perspective of tourism development in Portugal. Waterway tourism has various characteristics attesting its potential, such as the diversity of the offer and of the proposed activities, the adequacy with the profile of the contemporary tourist, the proximity with nature and the aquatic atmosphere. It is in fact a typology of tourism which goes beyond the simple concept that defines it as the "very diversified set of activities related to inland water bodies" (Moreira & Santos, 2016: 256), it illustrates a real philosophy of life. Several actors with an active role in that type of tourism have been analysed and a proposal to stimulate the waterway tourism offer in Portugal is presented. This proposal is based on the creation of a digital portal, seeking to associate the advantages and emergence of information and communication technologies to fluvial tourism. In addition, the elements included in this proposal are the result of various consultations with stakeholders, namely of eight questionnaires, which were then analysed qualitatively. At its base, this research aims not only to contribute to the revitalisation of waterway tourism in the Portuguese territory, but also to combine with itself the opportunities inherent in ICT.
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Keywords
Turismo fluvial Ambientes aquáticos TIC Dinamização Oferta turística Sustentabilidade Waterway tourism Water environments ICT Dynamisation Tourism offer Sustainability