Loading...
Publication
Análise da Viabilidade da Criação de um Hostel em São Jorge na Região Autónoma da Madeira
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.66 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este plano de negócios visa analisar a viabilidade da criação de um hostel em São Jorge, na Ilha
da Madeira, numa moradia familiar que será transformada para que os hóspedes se sintam em
casa, com uma decoração e um ambiente acolhedor, através do conceito de homely hostel, em
que a ideia é que pareça uma residência comum e que os hóspedes se sintam em casa. Este
tipo de hostel de pequena dimensão possui ambientes bastante acolhedores, com sala de estar,
cozinha e jardim em que o principal objetivo é a relação de proximidade com o hóspede.
O turismo em Portugal encontra-se em grande transformação pelo que é natural tentar
compreender se ainda existe mercado para o seu desenvolvimento assim como de novos
alojamentos e se a procura se enquadra com a oferta. A Ilha da Madeira não é exceção e tem
vindo atrair, ano após ano, cada vez mais turismo. Nos últimos anos, a Madeira tendo vindo a
renovar a sua imagem conquistando diversos prémios a nível internacional o que representa a
prática de serviços de excelência na ilha.
Pretende-se aumentar a oferta disponível na região, principalmente deste tipo de alojamento que
não é muito comum, e procurar promover produtos e o património regional; qualidade de serviço
comos hóspedes e com a comunidade local e ser verdadeiro e agir com paixão pelo turismo da
região, sobretudo com o turismo relacionado com a natureza. Este tipo de turismo é dos que
apresenta maior previsão de crescimento sendo que a procura de atividades desportivas e
recreativas representam um fenómeno da promoção de estilos de vida saudável e bem-estar
pessoal, de modo diminuir o stress e o sedentarismo no quotidiano. O turismo de Natureza
define-se em 3 aspetos, a motivação, atividades e mercado. Tanto as motivações como o perfil
do turista relacionam-se com as atividades realizadas no espaço natural protegido além de serem
diferentes consoante o tipo de mercado que escolhem.
This business plan aims to analyze the feasibility of creating a hostel in São Jorge, Madeira Island, in a family house that will be transformed so that guests feel at home, with a warm decoration and atmosphere, through the homely concept hostel. The idea is to make it look like an ordinary residence and make guests feel at home. This type of hostel has very cozy environments, with a living room, kitchen and garden where the main objective is a close relationship with the guest. Tourism in Portugal is undergoing a major transformation, so it is natural to try to understand if there is still a market for its development as well as for new accommodation and if the demand matches the offer. Madeira Island is no exception and has been attracting, year after year, more and more tourism. In recent years, Madeira has been renewing its image, winning several awards at an international level, which represents the practice of excellent services on the island. The aim is to increase the offer available in the region, especially this type of accommodation, which is not very ordinary, and seek to promote products and regional heritage; quality of service with the guests and with the local community and being true and acting with passion for the region's tourism, especially with nature-related tourism. This type of tourism is one of those with the greatest growth prediction, with the demand for sporting and recreational activities representing a phenomenon in the promotion of healthy lifestyles and personal well-being, in order to reduce stress and sedentary lifestyle in daily life. Nature tourism is defined in 3 aspects, motivation, activities and market. Both the motivations and the profile of the tourist are related to the activities carried out in the protected natural space, in addition to being different depending on the type of market they choose.
This business plan aims to analyze the feasibility of creating a hostel in São Jorge, Madeira Island, in a family house that will be transformed so that guests feel at home, with a warm decoration and atmosphere, through the homely concept hostel. The idea is to make it look like an ordinary residence and make guests feel at home. This type of hostel has very cozy environments, with a living room, kitchen and garden where the main objective is a close relationship with the guest. Tourism in Portugal is undergoing a major transformation, so it is natural to try to understand if there is still a market for its development as well as for new accommodation and if the demand matches the offer. Madeira Island is no exception and has been attracting, year after year, more and more tourism. In recent years, Madeira has been renewing its image, winning several awards at an international level, which represents the practice of excellent services on the island. The aim is to increase the offer available in the region, especially this type of accommodation, which is not very ordinary, and seek to promote products and regional heritage; quality of service with the guests and with the local community and being true and acting with passion for the region's tourism, especially with nature-related tourism. This type of tourism is one of those with the greatest growth prediction, with the demand for sporting and recreational activities representing a phenomenon in the promotion of healthy lifestyles and personal well-being, in order to reduce stress and sedentary lifestyle in daily life. Nature tourism is defined in 3 aspects, motivation, activities and market. Both the motivations and the profile of the tourist are related to the activities carried out in the protected natural space, in addition to being different depending on the type of market they choose.
Description
Keywords
Alojamento turístico Hostel Região Autónoma da Madeira Investimento Turismo Plano de Negócios Empreendedorismo Tourist accommodation Autonomous Region of Madeira Investment Tourism Business Plan Entrepreneurship