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Publication
Implementação e avaliação de um novo modelo para gestão de stocks e encomendas na O Boticário Portugal
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Advisor(s)
Abstract(s)
Nos dias que correm, competitividade e crescimento são palavras de ordem para uma empresa
e, é aí que o investimento em fatores diferenciadores é crucial para o sucesso. Contudo, temas
como planeamento e rentabilidade estão presentes no dia a dia, pelo que a preocupação é
constante relativa a fatores como a previsão de vendas, previsão de encomendas, eficiente
rotação de stocks e capacidade de atendimento em fábrica.
Neste contexto, o presente projeto visa demonstrar, com dados concretos e reais, as melhorias
que a implementação de uma nova estratégia de previsão de encomendas provocou na gestão
de stocks da empresa onde a estratégia foi implementada e, assim, melhorar a capacidade de
resposta a todas as ações e campanhas promocionais que a empresa tem como foco.
Avalia-se, ainda, a implementação da nova solução, analisando a eficácia do novo modelo de
gestão de stocks e envio de ordens de encomenda à fábrica face ao cenário anterior.
Conclui-se que o novo modelo se demonstra adequado aos objetivos da empresa, reduzindo as
diferenças entre as quantidades previstas e efetivamente encomendadas, decorrentes de
alterações no mercado e também de falhas na capacidade da fábrica atender aos pedidos
enviados. Os resultados conseguidos em Portugal com a implementação do modelo aqui
descrito, incitaram a empresa para implementar o modelo noutros países onde se encontra a
operar.
These days, competitiveness and growth are watchwords for every company’s improvement, and that's where investment in differentiating factors is crucial to the success of the organization. However, topics such as planning and profitability are on the table on a day-to-day basis, so the concern is constant regarding factors such as sales and order forecasting, efficient stock rotation and factory service capacity. In this context, the present project aims to demonstrate, with concrete and real data, the improvements that the implementation of a new order forecasting strategy has caused in the stock management of the company where the strategy was implemented and, thus, improve the capacity to respond to all actions and promotional campaigns that the company focuses on. The implementation of the new solution is also evaluated, analyzing the effectiveness of the new model for manage stocks and sending orders to the factory compared to the previous scenario. It is concluded that the new model has proven to be adequate to the company's objectives, reducing the differences between the predicted and actual ordered quantities, resulting from changes in the market and also, from failures in the factory's ability to meet the orders sent. The results achieved in Portugal with the implementation of the model described here, have encouraged the company to implement the new model in other countries where it operates.
These days, competitiveness and growth are watchwords for every company’s improvement, and that's where investment in differentiating factors is crucial to the success of the organization. However, topics such as planning and profitability are on the table on a day-to-day basis, so the concern is constant regarding factors such as sales and order forecasting, efficient stock rotation and factory service capacity. In this context, the present project aims to demonstrate, with concrete and real data, the improvements that the implementation of a new order forecasting strategy has caused in the stock management of the company where the strategy was implemented and, thus, improve the capacity to respond to all actions and promotional campaigns that the company focuses on. The implementation of the new solution is also evaluated, analyzing the effectiveness of the new model for manage stocks and sending orders to the factory compared to the previous scenario. It is concluded that the new model has proven to be adequate to the company's objectives, reducing the differences between the predicted and actual ordered quantities, resulting from changes in the market and also, from failures in the factory's ability to meet the orders sent. The results achieved in Portugal with the implementation of the model described here, have encouraged the company to implement the new model in other countries where it operates.
Description
Keywords
Cadeia de abastecimento Gestão de Stocks Previsão de encomendas Supply chain Inventory management Order forecast