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Advisor(s)
Abstract(s)
O presente caso de estudo incide sobre a reabertura do
Cinema Sandim em contexto multidisciplinar, propondo um
modelo de negócio multidisciplinar e inovador.
Ao longo do trabalho demonstra-se a importância do
hibridismo cultural e da globalização aplicados aos espaços
culturais contemporâneos, mais concretamente, espaços,
únicos, capazes de albergar o máximo de áreas relacionadas
com as artes, oferecendo diversas experiências culturais,
educativas e de lazer.
Apesar desta espécie de shopping cultural ser algo inovador
e nunca antes visto, na verdade tem por base a evolução dos
espaços culturais, ao longo da história, conjugando a
tecnologia, inovação, educação, acessibilidade cultural,
inclusão e as mais recentes técnicas de financiamento para
estes projetos culturais se tornarem autossustentáveis.
Foram, também, realizadas diversas entrevistas a artistas e
público em geral que corroboraram a importância do
hibridismo cultural e da globalização, daí a importância do
surgimento de um projeto como este aqui descrito.
Este estudo, mais do que contribuir para a reabertura do
Cinema Sandim, contribui para o mundo da arte e da cultura,
pois, poderá ser replicado em diversas estruturas e cidades
nacionais, ou estrangeiras.
This case study focuses on the reopening of Cinema Sandim in a multidisciplinary context, proposing a multidisciplinary and innovative business model. Throughout the work, the importance of cultural hybridism and globalization applied to contemporary cultural spaces is demonstrated, more specifically, unique spaces capable of housing the maximum number of areas related to the arts, offering diverse cultural, educational and leisure experiences. Although this type of cultural shopping mall is something innovative and never seen before, it is actually based on the evolution of cultural spaces throughout history, combining technology, innovation, education, cultural accessibility, inclusion and the most recent financing techniques for these cultural projects become self-sustainable. Several interviews were also carried out with artists and the general public, which corroborated the importance of cultural hybridism and globalization, hence the importance of the emergence of a project like the one described here. This study, more than contributing to the reopening of Cinema Sandim, contributes to the world of art and culture, as it can be replicated in various national or foreign structures and cities
This case study focuses on the reopening of Cinema Sandim in a multidisciplinary context, proposing a multidisciplinary and innovative business model. Throughout the work, the importance of cultural hybridism and globalization applied to contemporary cultural spaces is demonstrated, more specifically, unique spaces capable of housing the maximum number of areas related to the arts, offering diverse cultural, educational and leisure experiences. Although this type of cultural shopping mall is something innovative and never seen before, it is actually based on the evolution of cultural spaces throughout history, combining technology, innovation, education, cultural accessibility, inclusion and the most recent financing techniques for these cultural projects become self-sustainable. Several interviews were also carried out with artists and the general public, which corroborated the importance of cultural hybridism and globalization, hence the importance of the emergence of a project like the one described here. This study, more than contributing to the reopening of Cinema Sandim, contributes to the world of art and culture, as it can be replicated in various national or foreign structures and cities
Description
Keywords
Cultura Espaços multidisciplinares Exposições universais Globalização Hibridismo Parques temáticos Salas de espetáculos