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Abstract(s)
Introdução: O Pinheiro Grande é a aldeia do concelho da Chamusca mais antiga, rica em histórias,
tradições e costumes. Com a reconstrução de uma ilustre e afamada quinta (futuramente), é também uma
forma de devolver vida à, agora, aldeia com pouca vida e pessoas. Criar novos conceitos e estruturas
que interliguem o moderno com o rústico ou rural e criar uma maior oferta de alojamento na aldeia.
Método: O objetivo do presente plano de negócios é descrever a finalidade de um negócio pensado de
raiz e todas as fases que devem ser dadas para que estes objetivos sejam alcançados, com o intuito
principal de reduzir os riscos e as incertezas para o empreendedor, sempre direcionado para um plano
sustentável.
Resultados: O projeto de bungalows numa região que não possui qualquer tipo de empreendimento
turístico deste género será uma mais-valia para a localidade, atraindo mais visitantes e aumentando o
sistema económico local.
Conclusão: Na implementação de um plano de negócios existem dois propósitos, o primeiro e mais
importante é servir de guia orientador durante a vida do negócio, para ter valor deve ser mantido
atualizado. E, em segundo lugar, o plano de negócios representa um requisito para planear os fundos e
as previsões orçamentais e operações futuras.
Introduction: Pinheiro Grande is the oldest town in the municipality of Chamusca, that is, it is rich in history, traditions and customs. With the reconstruction of an illustrious and famous farm (in future), it is also a way of giving life back to a village with little life and people. Create new concepts and structures that interconnect the modern with the rustic or rural and create a greater offer of accommodation in the village. Method: The objective of this business plan is to describe the purpose of a business designed from scratch and all the phases that must be taken so that these objectives are achieved, with the main aim of reducing risks and uncertainties for the entrepreneur, always aimed at a sustainable plan. Results: The bungalow project in a region that does not have any type of tourist development of this type will be a differentiator for the locality, attracting more visitors and increasing the local economic system. Conclusion: In implementing a business plan there are two purposes, the first and most important is to serve as a guiding guide during the life of the business, to have value it must be kept up to date. And secondly, the business plan represents a requirement for planning funding and budgetary forecasts and future operations.
Introduction: Pinheiro Grande is the oldest town in the municipality of Chamusca, that is, it is rich in history, traditions and customs. With the reconstruction of an illustrious and famous farm (in future), it is also a way of giving life back to a village with little life and people. Create new concepts and structures that interconnect the modern with the rustic or rural and create a greater offer of accommodation in the village. Method: The objective of this business plan is to describe the purpose of a business designed from scratch and all the phases that must be taken so that these objectives are achieved, with the main aim of reducing risks and uncertainties for the entrepreneur, always aimed at a sustainable plan. Results: The bungalow project in a region that does not have any type of tourist development of this type will be a differentiator for the locality, attracting more visitors and increasing the local economic system. Conclusion: In implementing a business plan there are two purposes, the first and most important is to serve as a guiding guide during the life of the business, to have value it must be kept up to date. And secondly, the business plan represents a requirement for planning funding and budgetary forecasts and future operations.
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Keywords
Empreendedorismo Espaços rurais motivações dos turistas Plano de negócios Turismo rural