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Abstract(s)
Este plano de negócios tem como objetivo a criação e implementação de um hotel rural na zona do Parque Nacional da Peneda-Gerês (PNPG), a “Quinta do Sossego”. Com este tipo de oferta, pretende-se estimular o desenvolvimento turístico e económico do PNPG. Para além de oferecer aos seus visitantes um alojamento diferente, em tendas bolha de policloreto de vinil (PVC), este empreendimento turístico visa oferecer um serviço de qualidade e conforto aos seus hóspedes, enquanto estes desfrutam da paz e calma da natureza. Foi realizado um estudo de mercado que caracteriza e valida a existência de potenciais clientes interessados neste tipo de oferta de alojamento. O investimento inicial estimado é de 299.395,00€, e de acordo com os pressupostos considerados, o projeto apresenta um Valor Atual Líquido (VAL) de 93.222,00€ uma Taxa Interna de Rentabilidade (TIR) de 14,39% e um Payback Period de 5 anos, condições necessárias para garantir a viabilidade económico-financeira do mesmo.
This business plan has as main goal the creation and implementation of a rural hotel in the area of Peneda-Gerês National Park (PNPG), the "Quinta do Sossego". The objective of such an offer is to stimulate the tourism and economic development of the PNPG. Besides offering its visitors a different accommodation, in polyvinyl chloride (PVC) bubble tents, this tourist accommodation establishment aims to offer a good quality and comfortable service to its guests, while they enjoy the peace and quiet of nature. A study has been conducted that characterizes and validates the existence of potential clients interested in this type of accommodation offer. The initial investment is 299.395,00€, and taking into account the considerate assumptions, the project presents a net present value (NPV) of 93.222,00€, an internal rate of return (TIR) of 14.39% and a Payback period of five years, which represent the necessary conditions to guarantee the economic and financial viability of this project.
This business plan has as main goal the creation and implementation of a rural hotel in the area of Peneda-Gerês National Park (PNPG), the "Quinta do Sossego". The objective of such an offer is to stimulate the tourism and economic development of the PNPG. Besides offering its visitors a different accommodation, in polyvinyl chloride (PVC) bubble tents, this tourist accommodation establishment aims to offer a good quality and comfortable service to its guests, while they enjoy the peace and quiet of nature. A study has been conducted that characterizes and validates the existence of potential clients interested in this type of accommodation offer. The initial investment is 299.395,00€, and taking into account the considerate assumptions, the project presents a net present value (NPV) of 93.222,00€, an internal rate of return (TIR) of 14.39% and a Payback period of five years, which represent the necessary conditions to guarantee the economic and financial viability of this project.
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Keywords
Plano de negócios Turismo Parque Nacional da Peneda-Gerês Hotel rural Business plan Tourism Peneda-Gerês National Park Rural hotel