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Publication
A importância do design, do branding, e da cultura visual na criação de uma marca: criação da minha marca: branding, personalidade, identidade visual, comunicação e produto(s)
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| 66.91 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Compreender a importância do Design Visual e da Cultura, no desenvolvimento e posiocionamente de uma marca no mercado, é essencial para o sucesso da mesma.
O presente projeto desenvolve este tema, explorando a criação de uma marca, com um pensamento estratégico de branding.
O projeto foca-se numa marca moda-praia, projetada e pelo autor, onde a criação e personalização da marca, a sua identidade visual, comunicação e branding, bem como a parte do design de moda e produção são os objetivos principais. Com este projeto de identidade visual e branding explora-se a capacidade da marca suscitar sensações e conexões conscientes e inconscientes com o seu público através da publicidade, do seu ADN e de coleções únicas, originais e fascinantes. A marca diferencia-se através dos seus padrões próprios, dos materiais, texturas, da sua comunicação e interligação com o seu publico, tentado deixar sempre a sua marca na vida dos seus consumidores de forma diferente e cativante.
Understanding the importance of Visual Design and Culture in the development and positioning of a brand in the market is essential for its success. The present project develops this theme, exploring the creation of a brand, with a strategic thinking of branding. The project focuses on a swimwear/beach brand projected by the author, where the creation and customization of the brand, its visual identity, communication and branding, as well as the part of fashion design and production are the main objectives. This branding project explores the branding's ability to elicit conscious and unconscious sensations and connections with its audience through advertising, unique DNA, and unique, fascinating collections. The brand differentiates itself through its own patterns, materials, textures, its communication and interconnection with its public, tried to always leave its mark on the lives of its consumers in a different and captivating way.
Understanding the importance of Visual Design and Culture in the development and positioning of a brand in the market is essential for its success. The present project develops this theme, exploring the creation of a brand, with a strategic thinking of branding. The project focuses on a swimwear/beach brand projected by the author, where the creation and customization of the brand, its visual identity, communication and branding, as well as the part of fashion design and production are the main objectives. This branding project explores the branding's ability to elicit conscious and unconscious sensations and connections with its audience through advertising, unique DNA, and unique, fascinating collections. The brand differentiates itself through its own patterns, materials, textures, its communication and interconnection with its public, tried to always leave its mark on the lives of its consumers in a different and captivating way.
Description
Keywords
Identidade Visual Branding Moda Personalidade Design Personalização Projeto de mestrado