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Publication
Análise da imagem percebida de destino Sintra através dos comentários de visitantes no TripAdvisor
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| 2.02 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O fenómeno do turismo está a ser influenciado fortemente, nos dias de hoje, pelas Tecnologias de Informação e Comunicação. A era tecnológica permite o desenvolvimento dos meios de comunicação que possibilitam a recolha de várias fontes de informação em conjunto com as perceções dos indivíduos em relação a um destino que podem conduzir à formação da imagem de destino turístico.
A imagem de um destino turístico apresenta grande influência no processo de decisão e escolha do visitante que permite, aos destinos turísticos, maior competitividade e posicionamento no mercado a nível global.
O objetivo do trabalho de investigação consiste em averiguar a imagem dos turistas internacionais e nacionais em relação a certos recursos turísticos de Sintra e combater as lacunas deste lugar no futuro, tendo como base os comentários disponíveis no TripAdvisor.
Para tal, privilegiou-se uma metodologia de natureza qualitativa e foram recolhidos trezentos comentários do TripAdvisor acerca da opinião que diversos visitantes internacionais e nacionais possuem relativamente a seis monumentos da vila de Sintra.
The phenomenon of tourism is strongly influenced by information and communication technologies. Technological age has allowed the development of media that enable the collection of multiple sources of information with individual perceptions in relation to a touristic destination, leading to the formation of target image. The touristic destination image has great influence in decision choice and process by visitor which allows greater competitiveness and positioning in global market. The goal of research is to find out the image of international and national tourists and visitors for certain Sintra tourist resources and fight against weaknesses of this place in future based on the reviews available in TripAdvisor. For this, I’ve chosen a qualitative methodology and collected 300 TripAdvisor comments about the opinion that several visitors have in relation to six monuments of Sintra village.
The phenomenon of tourism is strongly influenced by information and communication technologies. Technological age has allowed the development of media that enable the collection of multiple sources of information with individual perceptions in relation to a touristic destination, leading to the formation of target image. The touristic destination image has great influence in decision choice and process by visitor which allows greater competitiveness and positioning in global market. The goal of research is to find out the image of international and national tourists and visitors for certain Sintra tourist resources and fight against weaknesses of this place in future based on the reviews available in TripAdvisor. For this, I’ve chosen a qualitative methodology and collected 300 TripAdvisor comments about the opinion that several visitors have in relation to six monuments of Sintra village.
Description
Keywords
Boca a Boca Digital Destino turístico Imagem de destino turístico Internet Sintra Tecnologias de Informação e Comunicação