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O coelhinho multicor: técnicas de ampliação, formas de divulgação e comunicação de um conto tradicional português
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| 72.23 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O projeto “O Coelhinho Multicor” visa o resgate dos contos tradicionais portugueses, que com o passar do tempo tendem em cair no esquecimento. Como solução, surge a ideia de aliar os contos tradicionais às novas tecnologias, incentivando e despertando não só o interesse dos mais pequenos, como dos próprios pais, para o envolvimento com o projeto, valorizando um conceito nacional. Por opção pessoal, de encanto ao mundo irreal da imaginação, decidiu- se apelar à fantasia, à criatividade, e à autonomia das crianças enquanto pequenos seres humanos livres de ideais e regras visuais, envolvendo-as não só no processo criativo do próprio projeto, como concedendo-lhes a conclusão do mesmo.
O produto final consiste na prototipagem de três personagens sob a forma de bonecos brancos, que apelam à vertente criativa da criança que os pinta. As personagens apresentadas fazem parte do elenco da história O Coelhinho Branco, de Francisco Adolfo Coelho, e representam um conceito visual criado, que pretende, não só, ser aplicado noutros contos, como pressupõe a exploração de possíveis aplicações para ele mesmo, elevando o próprio projeto a outros níveis. Esta componente prática foi, simultaneamente, acompanhada por uma componente teórica, baseada nos assuntos, objetos, e conceitos envolventes ao projeto, que fundamentaram as ideias e os objetivos aplicados no processo.
The project “O Coelhinho Multicor” aspires to bring back traditional Portuguese tales, which over time tend to fall into oblivion. The solution suggested in this paper combines traditional stories with new technologies, encouraging and enticing both children and parents to engage with the project and therefore cultivate the value this aspect of Portuguese culture. Due to the author’s personal interest on the fictional world of fantasy, it was decided to appeal to imagination, creativity, and autonomy of children who are small human beings themselves. Children, free of preconceived ideas and visual regulation, have been involved not only in the creative process of the project but also been given the decisive role in its conclusion. The final product consists of the prototyping of three characters in the form of white dolls, which appeal to the creative side of the child who paints them. The characters presented are part of the cast of the story “The White Bunny”, by Francisco Adolfo Coelho. The visual concept they represent intends not only to be applied further in other stories, which is presupposed by its possibility of exploring new applications for itself, but also to uplift the project to other levels. This practical component was, at the same time, accompanied by a theoretical component, based on the subjects, objects, and concepts surrounding the project, which supported the ideas and objectives applied in the process.
The project “O Coelhinho Multicor” aspires to bring back traditional Portuguese tales, which over time tend to fall into oblivion. The solution suggested in this paper combines traditional stories with new technologies, encouraging and enticing both children and parents to engage with the project and therefore cultivate the value this aspect of Portuguese culture. Due to the author’s personal interest on the fictional world of fantasy, it was decided to appeal to imagination, creativity, and autonomy of children who are small human beings themselves. Children, free of preconceived ideas and visual regulation, have been involved not only in the creative process of the project but also been given the decisive role in its conclusion. The final product consists of the prototyping of three characters in the form of white dolls, which appeal to the creative side of the child who paints them. The characters presented are part of the cast of the story “The White Bunny”, by Francisco Adolfo Coelho. The visual concept they represent intends not only to be applied further in other stories, which is presupposed by its possibility of exploring new applications for itself, but also to uplift the project to other levels. This practical component was, at the same time, accompanied by a theoretical component, based on the subjects, objects, and concepts surrounding the project, which supported the ideas and objectives applied in the process.
Description
Keywords
Design visual Contos tradicionais Fantasia Criatividade Personagens Projeto de mestrado