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A importância das práticas de Employer Branding na retenção de talento em contexto de teletrabalho
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Resumo(s)
A retenção de talento é um tema que tem ganho cada vez mais
relevância uma vez que o mercado laboral vive nos dias de hoje uma
realidade muito competitiva. Por conseguinte, considera-se que o Employer
Branding pode ajudar as empresas a manter os seus melhores
colaboradores e deste modo, garantir a sua vantagem competitiva.
O objetivo da presente dissertação é analisar a importância das práticas
de Employer Branding na retenção de talento no contexto de teletrabalho,
através do engagement.
A metodologia adotada baseia-se na análise quantitativa através de um
inquérito realizado a 117 indivíduos que se encontram em situação de
teletrabalho.
No que respeita aos resultados, estes demonstram que existe uma
relação forte entre as práticas de Employer Branding e a retenção de
talento, e entre o engagement e a retenção de talento. No entanto, apesar
de haver uma ligação entre as práticas de Employer Branding e o
engagement, esta não é estatisticamente significativa.
Talent retention is a topic that is gaining more and more impact because the labor market is nowadays a very competitive reality. Thus, it is considered that Employer Branding can help corporations retaining their best employees and thus ensure their competitive advantage. The aim of this dissertation is to understand the impact of Employer Branding practices on talent retention in the context of teleworking, through engagement. The methodology employed was based on quantitative analysis through a survey of 117 individuals who are working from home. The results show that there is a strong relationship between Employer Branding practices and talent retention, and between engagement and talent retention. However, although there is a link between Employer Branding practices and engagement, it is not statistically significant.
Talent retention is a topic that is gaining more and more impact because the labor market is nowadays a very competitive reality. Thus, it is considered that Employer Branding can help corporations retaining their best employees and thus ensure their competitive advantage. The aim of this dissertation is to understand the impact of Employer Branding practices on talent retention in the context of teleworking, through engagement. The methodology employed was based on quantitative analysis through a survey of 117 individuals who are working from home. The results show that there is a strong relationship between Employer Branding practices and talent retention, and between engagement and talent retention. However, although there is a link between Employer Branding practices and engagement, it is not statistically significant.
Descrição
Palavras-chave
Employer Branding Retenção de Talento Engagement Teletrabalho