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Relatório de estágio no Doubletree by Hilton: prática em design de comunicação e branding
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Neste relatório de estágio são apresentados os projetos desenvolvidos no hotel DoubleTree by Hilton Lisbon – Fontana Park, ao longo de seis meses pelo estagiário Bernardo Teixeira Dias Marcos André no âmbito do Mestrado em Design e Cultura Visual. Num total de onze casos, são expostos os dez projetos de maior relevância realizados durante o período do estágio, seguido de uma parte dedicada a projetos de menor importância ou cuja a execução foi bastante simplificada, mas que, no entanto, se revelaram essenciais. A revisão de literatura presente no relatório compreende o conceito teórico das áreas do Design de Comunicação, do Branding e da Identidade Corporativa, ligadas à substância desenvolvida durante o período de trabalhos e os seus respetivos projetos.
This report presents the projects developed at the DoubleTree by Hilton Lisbon - Fontana Park hotel, over a period of six months developed by trainee Bernardo Teixeira Dias Marcos André within the scope of the Master in Design and Visual Culture. In a total of 11 cases, the ten most important projects carried out during the period of the internship are exposed, followed by a part dedicated to projects of more secondary importance or whose implementation has been greatly simplified, but which, however, have proved essential. The literature review present in the report comprises the theoretical concept of the areas of Communication Design, Branding and Corporate Identity, linked to the substance developed during the period of work and their respective projects.
This report presents the projects developed at the DoubleTree by Hilton Lisbon - Fontana Park hotel, over a period of six months developed by trainee Bernardo Teixeira Dias Marcos André within the scope of the Master in Design and Visual Culture. In a total of 11 cases, the ten most important projects carried out during the period of the internship are exposed, followed by a part dedicated to projects of more secondary importance or whose implementation has been greatly simplified, but which, however, have proved essential. The literature review present in the report comprises the theoretical concept of the areas of Communication Design, Branding and Corporate Identity, linked to the substance developed during the period of work and their respective projects.
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Design de comunicação Identidade corporativa Branding Design gráfico