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Publication
Desenvolvimento do Plano de Negócios no Canal Digital: My Health Wallet
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.19 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A app apresentada ao longo deste projeto, designa-se por My Health Wallet e consiste numa
oportunidade de negócio, derivada de uma lacuna de mercado na área da saúde e da tecnologia. Devido
à digitalização dos serviços, as empresas estão cada vez mais omnipresentes, permitindo assim, oferecer
soluções tecnológicas mais eficientes aos seus clientes. Mas atualmente, cada instituição hospitalar
aposta no seu próprio site ou aplicação, colocando assim, os utentes numa situação, bastante complexa
e desorganizada, contribuindo, para a dispersão de informação clínica. Desta forma, a My Health Wallet
surge com o intuito de facilitar a vida dos utentes clínicos e hospitalares, através do armazenamento de
ficheiros e da gestão de dados num local centralizado. Esta app funciona através de um sistema de
armazenamento em nuvem e permite uma gestão e organização de documentos de um modo pertinente
e interativo, permitindo que os clientes, tenham acesso ao seu portefólio clínico, a qualquer momento e
em qualquer lugar. De forma a sustentar a viabilidade desta aplicação, ao longo deste projeto foi
desenvolvida uma estrutura ideologia, que comtempla: A introdução, onde se abordou a problemática,
as questões de investigação e os principais objetivos; A revisão da literatura, ou seja, o desenvolvimento
de uma abordagem mais teórica, baseada no crescimento da digitalização de serviços, nas aplicações
digitais móveis no setor da saúde e nas ferramentas de planeamento estratégico; A metodologia, ou seja,
a indicação do tipo de estudo, os procedimentos e instrumentos utilizados; O plano de negócios, que
visou aprofundar a caracterização do negócio, as análises desenvolvidas no plano estratégico e os
cálculos e mapas apresentados ao longo do capitulo da viabilidade económico-financeira. Por último,
surge a conclusão, onde foi realizado um balanço dos resultados recolhidos e apurados ao longo do
estudo, acompanhado pelas limitações do projeto e pelas sugestões futuras.
The app presented throughout this project is called My Health Wallet and is a business opportunity derived from a market gap in health and technology. Due to the digitalisation of services, companies are becoming increasingly omnipresent, allowing them to offer more efficient technological solutions to their clients. But currently, each hospital has its own website or application, putting users in a very complex and disorganised situation and contributing to the dispersion of clinical information. My Health Wallet is therefore designed to make life easier for clinic and hospital users by storing files and managing data in a centralised location. This app works via a cloud storage system and allows documents to be managed and organised in a relevant and interactive way, giving clients access to their clinical portfolio at any time and from anywhere. In order to support the viability of this application, an ideological structure has been developed throughout this project, which includes: The introduction, which addresses the problem, the research questions and the main objectives; The literature review, i.e. the development of a more theoretical approach, based on the growth of digitisation of services, digital mobile applications in the health sector and strategic planning tools; The methodology, i.e. the type of study, the procedures and instruments used; the business plan, which aimed to further characterise the business, the analyses developed in the strategic plan and the calculations and maps presented in the economic and financial viability chapter.Lastly, there is the conclusion, which takes stock of the results collected and analysed throughout the study, accompanied by the project's limitations and future suggestions.
The app presented throughout this project is called My Health Wallet and is a business opportunity derived from a market gap in health and technology. Due to the digitalisation of services, companies are becoming increasingly omnipresent, allowing them to offer more efficient technological solutions to their clients. But currently, each hospital has its own website or application, putting users in a very complex and disorganised situation and contributing to the dispersion of clinical information. My Health Wallet is therefore designed to make life easier for clinic and hospital users by storing files and managing data in a centralised location. This app works via a cloud storage system and allows documents to be managed and organised in a relevant and interactive way, giving clients access to their clinical portfolio at any time and from anywhere. In order to support the viability of this application, an ideological structure has been developed throughout this project, which includes: The introduction, which addresses the problem, the research questions and the main objectives; The literature review, i.e. the development of a more theoretical approach, based on the growth of digitisation of services, digital mobile applications in the health sector and strategic planning tools; The methodology, i.e. the type of study, the procedures and instruments used; the business plan, which aimed to further characterise the business, the analyses developed in the strategic plan and the calculations and maps presented in the economic and financial viability chapter.Lastly, there is the conclusion, which takes stock of the results collected and analysed throughout the study, accompanied by the project's limitations and future suggestions.
Description
Keywords
app armazenamento em nuvem gestão clínica organização de dados