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A magnitude que os festivais de música, Rock in Rio, NOS Alive e Super Bock Super Rock têm para a hotelaria de 4 e 5 estrelas em Lisboa, Cascais e Oeiras
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Abstract(s)
A relação entre eventos e turismo é verídica e sempre foi muito forte. Essa relação, que hoje adquire uma fenomenal importância económica, cultural e social, resulta do progresso e expansibilidade dos eventos, do fenómeno turístico e da cada vez mais a intrínseca ligação entre eles. Nos dias de hoje realizam-se todos os dias inúmeros eventos que reúnem milhares de participantes, uma parcela deles turistas nacionais e internacionais. Estes usufruem dos transportes rodoviários, aéreos e ferroviários, da hotelaria, restauração e outros serviços turísticos, contribuindo assim para a economia do turismo e dos eventos.
Os festivais de música consagram uma das vertentes dos eventos em Portugal onde têm tido uma evolução espantosa, cada vez são em maior número, com cartazes apelativos, preparados para receber qualquer tipo de público, uns em sítios fechados outros em espaços verdes abertos, todos com o mesmo propósito, oferecer ao turista uma experiência única.
A hotelaria e este tipo de eventos acabam por ser uma parceria, dado que uma parte dos turistas necessitam de pernoitar em estabelecimentos, estabelecimentos estes que muitas das vezes são unidades hoteleiras.
Desta ligação entre as unidades hoteleiras e os festivais de música, surge o interesse em estudar a influência que os festivais de música como o Rock in Rio, NOS Alive e Super Bock Super Rock, detêm na hotelaria de 4 e 5 estrelas na área da Grande Lisboa, objetivando assim a magnitude que estes proporcionam em relação à Taxa de Ocupação, Room Night, Receita Geral das unidades hoteleiras bem como para o turismo em Lisboa, Cascais e Oeiras.
Com o estudo efetuado pode-se concluir que a maioria das unidades hoteleiras em estudo não aumenta o room night, que estes festivais de música influenciam bastante as unidades hoteleiras a nível de taxa de ocupação e receita geral e que a realização destes festivais são um forte contributo para a hotelaria e para o Turismo em Lisboa.
The relation between events and tourism is real and it has always been strong. Nowadays, it acquired a significant economic, cultural and social importance, which resulted from the progress and expansion of those events and also from the touristic phenomenon and the intrinsic connection between them, that as increase over the years. Countless events take place every day gathering thousands of participants, either national or international that has road, air and rail transportation, hotels, restaurants and other touristic services, thus contributing to the tourism industry. The music festivals are one of the most remarkable aspects of events management in Portugal, increasing more and more every day, using appealing posters and flyers, and are well prepared to receive any type of public, some in closed spaces others in open ones, all with the same purpose, same goal, offer an unique experience. The hotel industry and these type of events share a partnership, since some of the tourists need to stay overnight at the establishments, which, majority of times, are hotels. From this connection, between hotel industry and music festivals, emerges the interest in studying the influence that Rock in Rio, NOS Alive and Super Bock Super Rock have in the 4 and 5 star hotels in the Great Lisbon area, aiming towards the magnitude they provide in relation to the occupation rate, room night and general revenue of the hotel units as well as for the tourism in Lisbon. With the study carried out it can be concluded that the majority of the hotels studied do not increase the room night, that these music festivals greatly influence the hotel units in terms of occupancy rate and general revenue and that the realization of these festivals are a a strong contribution to the hotel industry and Tourism in Lisbon.
The relation between events and tourism is real and it has always been strong. Nowadays, it acquired a significant economic, cultural and social importance, which resulted from the progress and expansion of those events and also from the touristic phenomenon and the intrinsic connection between them, that as increase over the years. Countless events take place every day gathering thousands of participants, either national or international that has road, air and rail transportation, hotels, restaurants and other touristic services, thus contributing to the tourism industry. The music festivals are one of the most remarkable aspects of events management in Portugal, increasing more and more every day, using appealing posters and flyers, and are well prepared to receive any type of public, some in closed spaces others in open ones, all with the same purpose, same goal, offer an unique experience. The hotel industry and these type of events share a partnership, since some of the tourists need to stay overnight at the establishments, which, majority of times, are hotels. From this connection, between hotel industry and music festivals, emerges the interest in studying the influence that Rock in Rio, NOS Alive and Super Bock Super Rock have in the 4 and 5 star hotels in the Great Lisbon area, aiming towards the magnitude they provide in relation to the occupation rate, room night and general revenue of the hotel units as well as for the tourism in Lisbon. With the study carried out it can be concluded that the majority of the hotels studied do not increase the room night, that these music festivals greatly influence the hotel units in terms of occupancy rate and general revenue and that the realization of these festivals are a a strong contribution to the hotel industry and Tourism in Lisbon.
Description
Keywords
Turismo Eventos Festivais de música Hotelaria Tourism Events Music festivals Hospitality
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril