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Aplicação da metodologia Double Diamond na reestruturação de um website de uma instituição de ensino superior
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Esta dissertação centra-se na aplicação da metodologia Double Diamond para o redesenho do website da Escola Universitária Vasco da Gama (EUVG). A EUVG é uma instituição de ensino superior privado em Portugal. Dada a importância estratégica da comunicação digital, o projeto visa melhorar a usabilidade, a acessibilidade e o envolvimento do utilizador. Foram seguidas as quatro fases do modelo Duplo Diamante - Descobrir, Definir, Desenvolver e Entregar - e foram utilizados vários métodos, incluindo entrevistas, inquéritos, benchmarking, análises SWOT e PESTEL. Foram ainda criadas Personas, sitemaps, wireframes e testes A/B. Os resultados identificaram as principais áreas a melhorar na homepage do website atual e fundamentaram a proposta de uma nova estrutura centrada no utilizador. A proposta final refinada reflete uma presença digital alinhada com as expetativas do utilizador e os objetivos institucionais. Este trabalho destaca o valor do design centrado no estudante do ensino superior e propõe um modelo replicável para a transformação digital.
This dissertation focuses on the application of the Double Diamond methodology to redesign the website of the Vasco da Gama University School (EUVG). EUVG is a private higher education institution in Portugal. Given the strategic importance of digital communication, the project aims to improve usability, accessibility and user engagement. The four phases of the Double Diamond model - Discover, Define, Develop and Deliver - were followed and various methods were used, including interviews, surveys, benchmarking, SWOT and PESTEL analyses. Personas, sitemaps, wireframes and A/B tests were also created. The results identified the main areas for improvement on the homepage of the current website and supported the proposal for a new user-centred structure. The final refined proposal reflects a digital presence that is aligned with user expectations and institutional objectives. This work highlights the value of student-centred design in higher education and proposes a replicable model for digital transformation.
This dissertation focuses on the application of the Double Diamond methodology to redesign the website of the Vasco da Gama University School (EUVG). EUVG is a private higher education institution in Portugal. Given the strategic importance of digital communication, the project aims to improve usability, accessibility and user engagement. The four phases of the Double Diamond model - Discover, Define, Develop and Deliver - were followed and various methods were used, including interviews, surveys, benchmarking, SWOT and PESTEL analyses. Personas, sitemaps, wireframes and A/B tests were also created. The results identified the main areas for improvement on the homepage of the current website and supported the proposal for a new user-centred structure. The final refined proposal reflects a digital presence that is aligned with user expectations and institutional objectives. This work highlights the value of student-centred design in higher education and proposes a replicable model for digital transformation.
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Double Diamond Comunicação 360º User Experience (UX) User Interface (UI) Arquitetura de Informação (AI)