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Publication
Expansão de conteúdo do canal de Youtube @compassomusica para outros media digitais
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 11.2 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este projeto surge da necessidade de alargar a presença digital do canal Compasso
Música, um espaço criado com o objetivo de registar e partilhar as performances musicais de
crianças e jovens em contexto educativo. Inicialmente desenvolvido no YouTube, o canal tem
vindo a ganhar visibilidade, mas a sua expansão para outras plataformas tornou-se essencial
para acompanhar as tendências atuais de consumo de conteúdos e potenciar o seu alcance junto
de novos públicos. O criador e gestor do canal é o autor deste projeto, e através da sua expansão,
o autor procura a angariação e fidelização de novos clientes para as suas aulas, e estúdio.
Começamos com uma análise das dinâmicas das redes sociais em 2024, nomeadamente
ao nível dos YouTube Shorts, Instagram e TikTok, e com essa base, traçámos uma estratégia
de comunicação digital que pretende não só aumentar a visibilidade do canal, mas também
perceber o seu papel motivacional junto dos alunos e participantes. O projeto envolve uma
abordagem prática, com planeamento de conteúdos, calendarização de publicações, e a criação
de materiais audiovisuais adaptados a cada plataforma, mas com um forte foco na componente
pedagógica e artística.
Esta investigação pretende criar pontes entre o ensino da música e o universo digital, e
promover a valorização do talento de jovens artistas, incentivando-os a atingir novos objetivos
com entusiasmo e confiança.
This project stems from the need to expand the digital presence of “Compasso Música”, a platform created to record and share musical performances by children and young people in educational contexts. Originally developed on YouTube, the channel has been gaining visibility, but its expansion to other platforms has become essential to keep pace with current content consumption trends and to broaden its reach to new audiences. The author began with an analysis of social media dynamics in 2024, particularly focusing on YouTube Shorts, Instagram, and TikTok. Based on that, a digital communication strategy was outlined, aiming not only at increasing the channel’s visibility but also at understanding its motivational impact on students and participants. The project takes on a practical approach, involving content planning, publication scheduling, and the creation of audiovisual materials tailored to each platform, always with a strong emphasis on the pedagogical and artistic components. This research aims to build bridges between music education and the digital world, and to promote the value of young artists’ talent by encouraging them to reach new goals with enthusiasm and confidence.
This project stems from the need to expand the digital presence of “Compasso Música”, a platform created to record and share musical performances by children and young people in educational contexts. Originally developed on YouTube, the channel has been gaining visibility, but its expansion to other platforms has become essential to keep pace with current content consumption trends and to broaden its reach to new audiences. The author began with an analysis of social media dynamics in 2024, particularly focusing on YouTube Shorts, Instagram, and TikTok. Based on that, a digital communication strategy was outlined, aiming not only at increasing the channel’s visibility but also at understanding its motivational impact on students and participants. The project takes on a practical approach, involving content planning, publication scheduling, and the creation of audiovisual materials tailored to each platform, always with a strong emphasis on the pedagogical and artistic components. This research aims to build bridges between music education and the digital world, and to promote the value of young artists’ talent by encouraging them to reach new goals with enthusiasm and confidence.
Description
Keywords
Social media Comunicação digital Comunicação multimédia Gestão de conteúdo