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Consumo sustentável: perfil, atitudes e comportamento: o caso português
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Abstract(s)
O objetivo do presente projeto é estudar o perfil, atitudes e comportamentos dos consumidores face à sustentabilidade. Perceber de que forma os três pilares da sustentabilidade, triple bottom line, estão presentes no consumo dos portugueses e quais as dimensões que se revelam mais importantes.
Foi realizada uma revisão de literatura para que fossem abordados temas imprescindíveis para a realização do projeto: sustentabilidade, comportamento do consumidor e consumo sustentável.
O modelo de pesquisa descritiva foi o método utilizado neste projeto, tendo sido aplicados dois instrumentos diferentes: um inquérito por questionário e uma entrevista semiestruturada, sendo realizada posteriormente uma análise aos dados obtidos.
Como principal conclusão deste estudo verifica-se que as faixas etárias a partir dos 35 anos são as que apresentam uma maior preocupação quanto à sustentabilidade, uma vez que os padrões económicos ditam os seus comportamentos de compra e os padrões ambientais surgem como última preocupação.
The aim of the present project is to study the consumers' profile, attitudes and behaviour towards sustainability. Moreover, to perceive how the three pillars of sustainability, triple bottom line, show up in the consumerism of the Portuguese and which dimensions prove most important. A review of the pertinent literature was undertaken so that the following themes of critical importance might be addressed in carrying out the project: sustainability, sustainable consumer behaviour and sustainable consumption. The descriptive kind of research was the methodological procedure used in the present project by way of two distinct instruments: a questionnaire survey and a semi-structured interview, both followed by an analysis done a posteriori to the gathered data. The main finding of the present study is that the age groups over 35 are the ones who are increasingly concerned about sustainability, once that economic patterns dictate their consumption behaviours and environmental standards are considered as the last in importance.
The aim of the present project is to study the consumers' profile, attitudes and behaviour towards sustainability. Moreover, to perceive how the three pillars of sustainability, triple bottom line, show up in the consumerism of the Portuguese and which dimensions prove most important. A review of the pertinent literature was undertaken so that the following themes of critical importance might be addressed in carrying out the project: sustainability, sustainable consumer behaviour and sustainable consumption. The descriptive kind of research was the methodological procedure used in the present project by way of two distinct instruments: a questionnaire survey and a semi-structured interview, both followed by an analysis done a posteriori to the gathered data. The main finding of the present study is that the age groups over 35 are the ones who are increasingly concerned about sustainability, once that economic patterns dictate their consumption behaviours and environmental standards are considered as the last in importance.
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Keywords
Sustentabilidade Consumo Sustentável Comportamento do Consumidor Consumo sustentável Triple Bottom Line