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Publication
Jornalismo na era da Internet: redes sociais e exposição a notícias
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.44 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Hoje em dia, é um facto conhecido que os social media fazem parte do cotidiano dos seus utilizadores, já que as pessoas estão conectadas às suas contas e atualizam-nas minuto após minuto. Como esse fenómeno continua a crescer, há algumas questões que todos devemos ter em mente: os usuários de redes sociais usam essas plataformas como ponto de conexão principal para procurar notícias? É seguro dizer que em algum momento as redes sociais são a plataforma a que os utilizadores recorrem para consumir notícias? Posto isto, este estudo pretende analisar o comportamento de uma amostra da população portuguesa que recorrem às redes sociais para consumir informação noticiosa. Posteriormente serão cruzados dados como a faixa etária, perceber em que redes sociais estão registados, quais delas utilizam de modo a ter contacto com notícias (entenda-se que por notícias e informação noticiosa falamos apenas de informação fidedigna e publicadas nas páginas oficiais dos meios de comunicação social sejam eles rádios, canais de televisão ou imprensa), e de que maneira essa informação lhes é apresentada. Perceber se o consumo de informação noticiosa é feito de maneira acidental ou intencional, ou seja, se os utilizadores fazem questão de ir às páginas oficiais dos órgãos de comunicação social ou se a informação lhes aparece no feed.
Para apurar estas questões, será necessário a elaboração de um questionário, que posteriormente será respondido por portugueses das Gerações X, Y e Z, para que seja possível perceber qual a diferença entre as mesmas neste assunto em particular.
Nowadays, it is a known fact that social media are part of the daily life of its users, since people are connected to their accounts and update them every minute. As this phenomenon continues to grow, there are some issues we all must keep in mind: Do social networking users use these platforms as their primary connection point to look up for news? Is it safe to say that at some point social networks are the platform that people use to consume news? Therefore, this study intends to analyze the behavior of a sample of the Portuguese population who use social networks to consume news information. Subsequently we will cross data such as the age group, perceive in which social networks they are registered, which of them use them so as to have contact with news (understood that by news information we speak only of reliable information and published in the official pages, of the radio stations, television channels or the press), and how this information is delivered to them. Understand whether the consumption of news information is done in an accidental or intentional way, whether users make have the habit of going to the official media pages or if the information appears to them in their social networks feed. In order to answer these questions, it will be necessary to prepare a questionnaire, which will be answered later by Portuguese population of the Generations X, Y and Z, so that it is possible to perceive the difference between them in this particular subject.
Nowadays, it is a known fact that social media are part of the daily life of its users, since people are connected to their accounts and update them every minute. As this phenomenon continues to grow, there are some issues we all must keep in mind: Do social networking users use these platforms as their primary connection point to look up for news? Is it safe to say that at some point social networks are the platform that people use to consume news? Therefore, this study intends to analyze the behavior of a sample of the Portuguese population who use social networks to consume news information. Subsequently we will cross data such as the age group, perceive in which social networks they are registered, which of them use them so as to have contact with news (understood that by news information we speak only of reliable information and published in the official pages, of the radio stations, television channels or the press), and how this information is delivered to them. Understand whether the consumption of news information is done in an accidental or intentional way, whether users make have the habit of going to the official media pages or if the information appears to them in their social networks feed. In order to answer these questions, it will be necessary to prepare a questionnaire, which will be answered later by Portuguese population of the Generations X, Y and Z, so that it is possible to perceive the difference between them in this particular subject.
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Keywords
Marketing Digital Online News Social Media Gerações