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Publication
O impacto da credibilidade na intenção de voto
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.82 MB | Adobe PDF |
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Abstract(s)
A discussão sobre o que é um “bom” candidato político, quem
deve representar e liderar o país, as propostas reformistas ou inovadoras,
são algumas das principais preocupações que vivemos atualmente. A
política, hoje, mais do que nunca, assume uma particular relevância nas
nossas conversas e opiniões, pelo período singular que atravessamos. Com
isto, a importância e a responsabilidade que as pessoas sentem na hora
de escolher um candidato político é maior. O que se espera de um
candidato político, aos dias de hoje, não é o mesmo que se esperava
encontrar no passado, isto é, as expectativas e as exigências são
diferentes. É neste sentido que este estudo pretende compreender a
influência das dimensões de Confiabilidade, Atratividade e Competência
na construção de Credibilidade e, por sua vez, o impacto da
Credibilidade na Intenção de Voto.
A investigação foi feita através de um questionário online, sendo
de foro quantitativo, utilizando uma amostra de 221 inquiridos. O
questionário teve a base teórica de Mukta Garg & Apurva Bakshi (2024). A
análise estatística é composta por Alphas de Cronbach, com valores
superiores a 0,7 – a Competência regista o valor de 0,940, a Confiabilidade
o valor de 0,938, a Atratividade o valor de 0,769 e a Credibilidade o valor
de 0,735 – demonstrando a consistência das variáveis; por Correlação de
Spearman, em que os valores são significativos, demonstrando a
evidência estatística, sendo as mais fortes as correlações feitas com a
Credibilidade; e por Regressões Lineares Múltiplas. O presente estudo
permitiu compreender que a Confiabilidade, Atratividade e Competência
têm um impacto positivo na Credibilidade e que a Credibilidade tem um
4
impacto positivo na Intenção de Voto. Para além disto, permitiu afirmar
que a Atratividade e a Competência têm uma influência positiva direta
na Intenção de Voto.
The discussion about what constitutes a “good” political candidate, who should represent and lead the country, and reformist or innovative proposals are some of the main concerns we face today. Politics, now more than ever, holds particular relevance in our conversations and opinions due to the unique period we are experiencing. As a result, the importance and responsibility people feel when choosing a political candidate are greater. What is expected of a political candidate today is not the same as what was expected in the past; that is, the expectations and demands are different. In this context, this study aims to understand the influence of the dimensions of Trustworthiness, Attractiveness, and Competence in building Credibility and, in turn, the impact of Credibility on Voting Intentions. The research was conducted through an online questionnaire, using a quantitative approach with a sample of 221 respondents. The theoretical basis of the questionnaire was derived from Mukta Garg & Apurva Bakshi (2024). The statistical analysis comprises Cronbach's Alphas, with values higher than 0.7—Competence registering 0.940, Trustworthiness 0.938, Attractiveness 0.769, and Credibility 0.735—demonstrating the consistency of the variables; Spearman's Correlation, where the values are significant, showing statistical evidence, with the strongest correlations involving Credibility; and Multiple Linear Regressions. This study revealed that Trustworthiness, Attractiveness, and Competence positively impact Credibility, and Credibility positively impacts Voting Intentions. Additionally, it confirmed that Attractiveness and Competence have a direct positive influence on Voting Intentions.
The discussion about what constitutes a “good” political candidate, who should represent and lead the country, and reformist or innovative proposals are some of the main concerns we face today. Politics, now more than ever, holds particular relevance in our conversations and opinions due to the unique period we are experiencing. As a result, the importance and responsibility people feel when choosing a political candidate are greater. What is expected of a political candidate today is not the same as what was expected in the past; that is, the expectations and demands are different. In this context, this study aims to understand the influence of the dimensions of Trustworthiness, Attractiveness, and Competence in building Credibility and, in turn, the impact of Credibility on Voting Intentions. The research was conducted through an online questionnaire, using a quantitative approach with a sample of 221 respondents. The theoretical basis of the questionnaire was derived from Mukta Garg & Apurva Bakshi (2024). The statistical analysis comprises Cronbach's Alphas, with values higher than 0.7—Competence registering 0.940, Trustworthiness 0.938, Attractiveness 0.769, and Credibility 0.735—demonstrating the consistency of the variables; Spearman's Correlation, where the values are significant, showing statistical evidence, with the strongest correlations involving Credibility; and Multiple Linear Regressions. This study revealed that Trustworthiness, Attractiveness, and Competence positively impact Credibility, and Credibility positively impacts Voting Intentions. Additionally, it confirmed that Attractiveness and Competence have a direct positive influence on Voting Intentions.
Description
Keywords
Confiabilidade Atratividade Competência Credibilidade Intenção de Voto Candidatos Políticos