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Publication
Perceção dos consumidores sobre hábitos de consumo e análise das condições de Segurança Alimentar em Mercados de Pequenos Agricultores. Estudo de Caso. Mercado de Pequenos Agricultores de Loulé
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Authors
Abstract(s)
A crescente preocupação do consumidor nas questões relacionadas com
segurança alimentar, origem dos produtos, métodos de produção e
sustentabilidade contribuiu para o aumento de mercados de pequenos
agricultores
O principal objetivo foi realizar um estudo sobre o mercado de pequenos
agricultores em Loulé, tendo como objetivos específicos, avaliar a perceção dos
consumidores sobre segurança alimentar, perceber quais as suas principais
motivações para a aquisição de produtos alimentares neste tipo de mercados e
analisar as condições e comportamentos dos vendedores no que diz respeito à
segurança alimentar.
Metodologicamente, o estudo consistiu na aplicação de um questionário
presencial aos consumidores sobre hábitos de consumo e motivações de
compra e avaliação das condições de segurança alimentar.
As principais motivações de compra nos mercados locais prendem-se
com o facto de aí se encontrar uma maior variedade de produtos sendo estes
mais saborosos, seguros e saudáveis. Consumidores de faixa etária mais
elevada frequentam o mercado com maior frequência, por motivos
culturais/tradição, gosto pela interação com os vendedores e preocupação em
ajudar os produtores locais. No entanto há uma percentagem significativa de
compradores (28%) que considera o fator preço uma barreira à aquisição de
produtos nestes mercados.
Relativamente aos vendedores, práticas incorretas foram observadas
como o contacto com o dinheiro entre a manipulação dos alimentos (n=62),
contacto com superfícies sujas (n=28), manipulação de diversos tipos de
alimentos (n=2) e fumar na zona de atendimento, sem a higienização das mãos
(n=12).
A growing concern in consumers regarding food safety, product origin, method of production and sustainability, has contributed to the increase in local farmers’ markets. The main objective of this study was to carry out an evaluation on the farmers’ market in Loulé, with the specific tasks of assessing consumers’ perception of food safety, understanding their main motivations behind the acquisition of certain products in this type of market, while also analysing the sellers’ behaviours and hygiene standards regarding food safety as well. Methodologically, the study consisted in the application of a face-to-face questionnaire to consumers about their consumption habits, purchase motivations and food safety assessment. The main reasons identified for purchasing products in local markets are that consumers consider said products to be richer in taste, safely produced and generally healthier for them. Older consumers frequent the market more often for cultural / traditional purposes, a taste for interacting with vendors, and out of concern to try and help local producers. However, there is a significant percentage of customers (approximately 28%) who consider the price factor as a barrier to the acquisition of products in these markets. Regarding vendors and their perception related to food safety, there were incorrect practices observed, such as the physical contact with currency between the handling of food (n=62), contact with unwashed surfaces (n=28), handling and mixing of diverse types of food (n=2), and smoking in the service area without a subsequent hand disinfection (n=12).
A growing concern in consumers regarding food safety, product origin, method of production and sustainability, has contributed to the increase in local farmers’ markets. The main objective of this study was to carry out an evaluation on the farmers’ market in Loulé, with the specific tasks of assessing consumers’ perception of food safety, understanding their main motivations behind the acquisition of certain products in this type of market, while also analysing the sellers’ behaviours and hygiene standards regarding food safety as well. Methodologically, the study consisted in the application of a face-to-face questionnaire to consumers about their consumption habits, purchase motivations and food safety assessment. The main reasons identified for purchasing products in local markets are that consumers consider said products to be richer in taste, safely produced and generally healthier for them. Older consumers frequent the market more often for cultural / traditional purposes, a taste for interacting with vendors, and out of concern to try and help local producers. However, there is a significant percentage of customers (approximately 28%) who consider the price factor as a barrier to the acquisition of products in these markets. Regarding vendors and their perception related to food safety, there were incorrect practices observed, such as the physical contact with currency between the handling of food (n=62), contact with unwashed surfaces (n=28), handling and mixing of diverse types of food (n=2), and smoking in the service area without a subsequent hand disinfection (n=12).
Description
Keywords
Mercados de pequenos agricultores Consumidor Motivações Segurança alimentar Higiene Farmers’ markets Consumers Motivations Food safety Hygiene